K.C. Eames, Director of CAS at Dark Horse CPA, sees the traditional partnership model as a barrier to innovation and experimentation. First, the incentives are set up to guide people toward specific behaviors, which are “rewarding to those at the top of the pyramid. And once they’re there, their incentives are kind of to maintain the status quo.”
Second, the consensus model for decision-making makes it challenging to implement change. “When you’re trying to make decisions based on consensus, based on people who are maybe trying not to rock the boat too much, because they might be retiring soon, there’s not a lot of chance that they’re going to vote for those really bold, risky ideas,” she says. READ MORE →
Key Players in Tax Planning: Clockwise from top left, Meyer, Beastrom, Argue, Alarie, Ali, Costanz
Once an add-on service for high-net-worth clients, tax planning is moving to center stage, powered by artificial intelligence and the profession’s accelerating shift to advisory from compliance.
Fresh evidence comes from TaxPlanIQ’s new partnerships with Liberty Tax and Elite Resource Team, which extend TaxPlanIQ’s reach from boutique firms to thousands of retail outlets and nationwide advisory networks. The deals show artificial intelligence transforming accountants’ handling of tax planning, strategy, and client communication.
“I can’t imagine a better thing to do than support accountants in that endeavor,” says Jackie Meyer, founder of TaxPlanIQ and CPA Trendlines contributor, positioning her company’s mission personally. TaxPlanIQ’s pitches ease of use. Just upload a 1040, surface strategies, and deliver a branded proposal that quantifies return on investment.
With Liberty Tax, the reach is in the mass market. With ERT, the audience is higher-value clients served by coordinated advisory teams. TaxPlanIQ claims $5 billion saved by clients identified through its system. More than 1,200 firms already use the platform, before the new partnerships,
Reaching for a $2.5 billion prize
The promise of the next evolution of tax planning is enticing, and the field is becoming more competitive by the month. The tax planning software market is projected to grow at a rate of 8% to 13% annually from 2026 to 2033, with the total market size expected to surpass $2.5 billion globally and $25 billion for the broader online tax software segment.
MOVE Like This With Bonnie Buol Ruszczyk
For CPA Trendlines
On the latest MOVE Like This, host Bonnie Buol Ruszczyk welcomes Dan Hood, editor-in-chief of Accounting Today, who has covered the profession since the late 1990s. From his vantage point, the defining theme isn’t a single issue, but the sheer volume of change: accelerating technology (especially AI), shifting demographics, new expectations for work, and the slow-building opportunity of ESG. He argues these forces are intertwined: tech is enabling the shift to advisory, advisory demands new skills and career paths, and those shifts collide with multigenerational teams navigating different priorities.
The conversation quickly zeroes in on culture as a differentiator in the talent market. Firms that thrive don’t rely on “nice people” and pizza in busy season; they treat culture as intentional work. That looks like clearly articulating values, reinforcing them constantly, and translating them into practices employees actually feel, including thoughtful benefits and flexibility, yes, but also visible sponsorship, personal investment in careers, and rituals that signal “this matters here.” Culture, Dan notes, should permeate every process, from how meetings are run to how milestones are celebrated. READ MORE →
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