Today's Features
PRICING, FEES & BILLING RATES

Five Solutions for Price-Sensitive Clients

Woman complaining to businesswoman at laptop

Do they see the ROI?

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

No matter how small or large your practice is or how experienced you are, you’re probably going to meet some prospect or clients this busy season who are price-sensitive. Many of you try to run from them as far away as possible, and others of you tell me you have to take these clients or you wouldn’t have a full practice.

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So you might already have a solution to dealing with price-sensitive clients that you’re happy with. If you don’t, or are ready for more ideas, this post is for you.
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ABOUT US

Bissett Bullet: Build On Their First Impression

Today’s Bissett Bullet: “The great proposal document is one that recreates, in part, the empathy and resonance that the prospect experienced when they met us in person.”

By Martin Bissett

A great proposal document is one that tells a story for you on your behalf. A great proposal can do a lot in terms of creating goodwill to your prospective client if it’s ever read when you are not present with them. So, when writing a proposal, it is important to understand that we are not just quoting for some services in exchange for some money, we are actually telling the story of the business to date, where that business is going next and how we will accelerate the development for that business. It is another opportunity to build on the first impression you have created by demonstrating that you have listened to, understood and given careful consideration to their needs.

Today’s To-Do:

The action today is to revisit the template you use for your proposal or quote documents and make it far more worthy of a prospect’s time and attention than it is right now.

See more Bissett Bullets here

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ACCOUNTING ARC

Recognize When You Need to Recharge Before You Burn Out | ARC

Paying attention to personal stress signals can help professionals recharge before fatigue turns into burnout.

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil |
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Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS.
The step-by-step operating guide for firms building, pricing, and scaling advisory services that clients value—and pay for.

Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto
Center for Accounting Transformation

In accounting, exhaustion does not always look dramatic. 

Sometimes it looks like irritability. Sometimes it looks like staring at a spreadsheet that suddenly makes no sense. Sometimes it looks like mental fog, poor focus, a mild headache, or the sense that even small decisions take too much effort. 

MORE Accounting ARC: Valuing More Than the Balance Sheet | Accounting’s “Untalked-About” Frontier | Why Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn’t Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC 

In the latest episode of Accounting ARC, hosts Donny Shimamoto, CPA.CITP, CGMA; Byron Patrick, CPA.CITP; and Liz Mason, CPA, take on a subject that lands close to home for many professionals, especially during demanding stretches of work: how to recharge when the pace is relentless and the pressure does not let up.

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MARKETING & SALES

Maybe You Need a Marketing Audit

hand holding light bulb

The good news? You can do this yourself.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

Great marketing tactics can take time, money and a great deal of sweat to plan and execute. CPAs who appreciate the power of marketing are frequently anxious to jump right into the implementation process without doing any planning. But do they really know what the marketplace wants from them? Sometimes gut feelings are right, but few firms can afford to act on intuition alone.

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Investing marketing dollars with confidence requires a thorough understanding of your practice, its people, the marketplace and your competitors. An audit-based marketing plan lets you do just that. This article provides both the theoretical and practical knowledge needed to perform a marketing audit, then develop marketing objectives.
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GROWTH STRATEGIES

Five Steps to Your Balanced Millionaire Journey

Woman pulls pack storm page and reveals sunset.

You can start right now.

By Jackie Meyer
The Balanced Millionaire: Advisor Edition

This is is the beginning of your revolution. You’ve journeyed with me through the trenches of hourly billing, felt the weight of burnout, and witnessed the exhilarating transformation to a seven-figure advisory firm built on my terms.

MORE by Jackie Meyer
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

But this story, this blueprint, it was never truly about me. It was always about you, about the spark within you waiting to ignite. You’ve seen me go from an exhausted CPA, trading time for dollars, to an empowered entrepreneur, crafting a life where work supports my dreams, not suffocates them. And now, it’s your turn to step into that power.
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