Today's Features
PRO Member Exclusive

Culture Due Diligence Is Real and Necessary

Woman and man shaking hands in office conference room

A six-point road map to follow.

By Domenick J. Esposito
 8 Steps to Great

Over the last several years, there have been over 200 merger, acquisition, alliance and joint venture announcements by the Top 100 and other fast-growing CPA firms. Every indication is that these combinations will continue at a very rapid rate as CPA firms are:

  • Facing an aging partner group that usually includes the most effective relationship and business development partners. Baby boomers have been a home run for CPA firms.
  • Finding organic growth very difficult to attain with little prospect that business is going to dramatically improve in the foreseeable future.
  • Realizing an inability to attract an adequate supply of high-quality talent to help perpetuate the firm.

MORE by Domenick J. Esposito
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CPA firm CEOs and other senior management are very effective at financial and operational due diligence, tracking results and holding partners accountable for hitting timely targets. On its face, an observer would tend to conclude that these 200+ combinations are very accretive to partner profitability after an integration period of 18 to 24 months.
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ADVISORY & CONSULTING

CAS: Three Ways to Show Clients the Value

man standing, looking down at five giant golden keys

Plus five key differences between accounting and advisory services.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

I am often asked the question, “How do I show a client the value of my advisory services?” My answer is simple.

Many firms blur the line between accounting and advisory, but your clients don’t. This article will help you learn how to ensure clients understand the real value of your advisory services. We will break down the five key differences that separate CAS from traditional accounting, and how to clearly communicate each one. Understanding this distinction helps you price with confidence, package your offerings and help clients grasp your value.

MORE by Hitendra Patil
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Did you notice that clients now want more than just numbers? They seek an advisory service that enables them to make informed decisions, allowing them to focus their efforts on growing their businesses and creating value for themselves and others. Providing advisory services is a very rewarding job, but it can be challenging to ensure that your clients understand the value of your services.
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PRO Member Exclusive

Who Is Your Ideal Wealth Management Client?

portrait of Kelly Waltrich
Waltrich
 Kelly Waltrich is the co-founder of Intention.ly, a leading marketing consultancy to fintech and finserv companies.

You’ll need to market, but set business goals first.

By Kelly Waltrich
The Holistic Guide to Wealth Management

For CPAs, offering holistic wealth management services can be a game changer for your practice. These services are a clear opportunity to provide top-notch guidance to clients while fueling additional revenue streams.

MORE Rory Henry and The Holistic Guide to Wealth Management
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But let’s be real – simply hanging out a “wealth management” shingle won’t cut it in an industry in which competition is abundant, and differentiation is key. Making your clients and prospects aware of your expanded offerings, and growing your business as a result of those offerings, requires a much more targeted approach.
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MANAGEMENT

Three Metrics for Measuring Staff

They must work in harmony.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

If you want to grow your accounting firm, it’s important to evaluate the effectiveness of your process on a regular basis. You want to be aware of what’s working well and what’s not. You also want to continually be improving upon your services over time.

MORE by Jody Grunden
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There are three things you can specifically monitor when it comes to the effectiveness of your team. Here’s how we do it at Summit CPA Group. Maybe these ideas will work for you too.
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ADVISORY & CONSULTING

Michelle River: The Hidden Data Behind CPA Firm Burnout and Profit Pressure | Gear Up for Growth

How savvy CPAs are unlocking powerful insights buried in their practice management systems. Plus: Download the slide deck.

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“What surprised me most isn’t what the data says,” says Michelle Golden River, CEO of Fore LLC, in a new episode of Gear Up for Growth, powered by CPA Trendlines. “It’s that almost every CPA already has it, and it rarely makes it into leadership conversations.” 

Download Michelle River’s slide deck here

MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here MORE Gear Up for Growth | MORE CPA Trendlines Streaming Network here

River tells host Jean Caragher, president of Capstone Marketing, that firms are overlooking powerful insights buried in their own practice management data. 

River challenges CPA firm leaders to rethink long-held assumptions about growth and sustainability. “There is no reason we should be taking a high volume of low spenders when it’s killing us. It’s ruining our sustainability chances,” she says

River leaves three top takeaways for CPA firms:

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