Garner Named President of The Growth Partnership
Succeeds former president and founding shareholder Jeff Pawlow. READ MORE →
Today's Features
Four Strategies for Building Your Practice
Are you meeting new people?
By August J. Aquila
Price It Right: How to Value Accounting Services
I am often asked, “What can I do to acquire new clients?” I usually reply with another question: “What are you doing now to acquire new clients?”
MORE: Eight Areas to Cover for Personal Goals | Understand the 10 Steps of the Buying Process | Calculate the Cost of Losing Clients | Eleven Possible Pitfalls of Mergers | Six Ways to Expand Your Client Services Checklist | Ten Questions to Refine Your Successful Marketing Plan | Four Questions for Choosing Your Marketing Audit Strategies | Four Steps to a Successful Email Marketing Campaign
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The usual responses are: “I have a newsletter, I attend the local Rotary and Chamber of Commerce luncheons, and I talk with my clients.” These are good things to do, but they are not the only things you should be doing to acquire new clients. You might want to add four no-cost strategies to your action plans.
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Jody Grunden: Be Different. Make More Money
Prove the naysayers wrong.
This video is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members. The podcast version becomes available in a few days everywhere you get your podcasts.
The Disruptors
With Liz Farr
In 2013, Jody Grunden’s firm, Summit Virtual CFO, became one of the first financial firms in the world to go fully remote. At the same time, they narrowed their focus to creative agencies. Those two changes, combined with a weekly subscription pricing model they’ve been using since 2007, resulted in a “hockey slope type ramp up.”
JODY GRUNDEN, PART 2 of 2: See Part 1, June 20 – Jody Grunden: Subscription Pricing Is a Game Changer
MORE PODCASTS and VIDEOS: Dawn Brolin Says Grow Your Firm by Shrinking It | Jason Blumer & Julie Shipp: Move Leaders Out of Client Service | James Graham: Drop the Billable Hour and You’ll Bill More | Karen Reyburn: Fix Your Marketing and Fix Your Business | Giles Pearson: Fix the Staffing Crisis by Swapping Experience for Education | Jina Etienne: Practice Fearless Inclusion | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture | Scott Scarano: First, Grow People. Then Firm Growth Can Follow |
Since then, they’ve been doubling in size every three years, reaching $10 million in revenue by 2022 while maintaining a profit margin of 10-25%. They also ditched the suits and ties back in 2004 and “decided to go against the norm…it really changed the way that people thought about accounting,” Grunden says. He is the author of the best-selling Building the Virtual CFO Firm in the Cloud.
Steve Yoss, Quick Tech Talk: New Risks in the Emerging Regulatory Framework
Ignorance is not an excuse.Nor a legal defense.
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Quick Tech Talk
With Steve Yoss
CPE Today
Today’s world is governed by laws and regulations, professional standards, ethical codes, and more. And an organization needs to be able to navigate this incredibly complex regulatory framework. It’s not just about being in business anymore. It’s about staying on the right side of the law and the right side of the profession.
Our framework complexities have never been more sophisticated than they are now. We have policies such as the General Data Protection Regulations (GDPR) in Europe or the California Consumer Protection Act (CCPA). Guess what?
Bissett Bullet: Cash Is Not the Issue
Today’s Bissett Bullet: “There are certain criteria that will always need to be demonstrated for you to become a partner in your firm. The ability to find cash up front for investment, however, is no longer one of those criteria.”
By Martin Bissett