By Martin Bissett
Don’t lose your shirt over process.
By Jody Padar
Radical Pricing – By The Radical CPA
Why is McDonald’s easy to price and why is their product so consistent no matter where in the world you are? You know that if you get a Big Mac in Chicago or one in New York, it will taste and cost the same. This is because of standardization, and you shouldn’t underestimate the role digitized data plays in maintaining this consistency.
MORE: Six Steps to Creating a Standardized Practice | Four Ways Automation Pushes the Paradigm Shift | Are You the Key Signal Caller for Your Clients? | Value Pricing Requires Defining Your Clients | How Value Pricing Impacts Your Employees | 6 Steps to Start Value Pricing | What Are You Selling? | Three Critical Factors Drive the Value Pricing Trend | Accounting Disruptors Are Heading Your Way … with Deep Pockets | The Convergence of Trends Makes Pricing Changes Imperative
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Your firm can standardize and price just like McDonald’s does, if you have the right tech infrastructure, in addition to standards related to both clients and workflow.
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You are your first client. What’s your first impression?
By Martin Bissett
Business Development on a Budget
Winning your first client is all about understanding why someone would buy from you before you ever speak to them, before you ever meet them, before you ever start the preparation for talking to them.
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This discipline too often goes unexplained by most sales training programs offered to the accounting profession, but ultimately we have to be comfortable with who we are and the value that we offer.
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Governments, automakers and policy players agree: America has a charging problem.
By Rick Richardson
Technology This Week
Buyers curious about switching to electric vehicles have made it clear in survey after survey that charging freaks them out.
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Many drivers report that owning an electric vehicle is comparable to, if not better than, owning a gas-powered vehicle. However, filling up an electric car is different and may be inconvenient, depending on where you live. For this reason, even people interested in purchasing an electric vehicle may find it frightening.
We risk losing a generation of highly talented people if we continue to expect them to pay their dues and work long hours.
The Disruptors
With Liz Farr
In 2006, Dominique Molina was overworked and burned out at her accounting firm. But instead of throwing in the towel, she drastically overhauled her firm: she pruned her client base from 300 to 30, focused on her expertise in tax planning, and shifted to value pricing.
MORE PODCASTS and VIDEOS: Dawn Brolin Says Grow Your Firm by Shrinking It | Jason Blumer & Julie Shipp: Move Leaders Out of Client Service | James Graham: Drop the Billable Hour and You’ll Bill More | Karen Reyburn: Fix Your Marketing and Fix Your Business | Giles Pearson: Fix the Staffing Crisis by Swapping Experience for Education | Jina Etienne: Practice Fearless Inclusion | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture | Scott Scarano: First, Grow People. Then Firm Growth Can Follow |
That transformation was “beyond my wildest dreams,” Molina says. “I never could have predicted the joy that I feel in my life, the satisfaction and fulfillment I feel from my work” by helping her clients with their own business transformations.