Today's Features
MARKETING & SALES

Stop Waiting for Business to Come to You

hand using key to unlock door

A proactive approach is where many fall short.

By Martin Bissett
Business Development on a Budget

Have you noticed all of those titles in the local bookstore or at the airport offering us the “key” to this and the “key” to that, the “six keys” to one thing, and the “four keys” to another?

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It also seems that every book is a “game-changer” now, to the point where it is difficult to understand what the game is anymore, never mind how to play it.
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PRO Member Exclusive

Your Brain Can Store 10 Times More than Anyone Thought

A new method could increase our understanding of learning, aging and diseases that erode connections in the brain.

By Rick Richardson
Technology This Week

A new study confirms that the brain may be able to hold nearly 10 times more information than previously thought.

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Like computers, the brain’s memory storage is measured in “bits,” and the number of bits it can hold rests on the connections between its neurons, known as synapses. Historically, scientists thought synapses came in a few sizes and strengths, limiting the brain’s storage capacity. However, this theory has been challenged, and the new study further backs the idea that the brain can hold about 10 times more than previously thought.

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MANAGEMENT

Nine Reasons Not to Specialize

Young black woman sitting in front of laptop looking thoughtful

Think about what you really want.

By Ed Mendlowitz
202 Questions and Answers: Managing an Accounting Practice

Question: Can you recommend a specialty I can get involved in to generate more revenue for my practice?

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Response: My discussion with the CPA indicated that his practice consisted of a large individual tax return practice and many monthly business clients. He thought financial planning or business valuations would be a way to expand his services and make more money. It did not seem he had an intellectual interest in these areas.
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AUDIT & ASSURANCE

Use Eight Audit Exit Items to Deepen Client Relationships

Developing a deep understanding of an industry is a surefire way to make your audits more relevant.

By Alan Anderson, CPA
Transforming Audit for the Future

Making the audit relevant doesn’t stop when the audit report is signed. To demonstrate your value and stand out from the competition, deepen the relationship with the client.

MORE: Exceptional Audit Client Service Demands Effective Communication | Deliver More Audit Value by Getting Out of the Conference Room | Six Essential Elements in Audit Planning | Before the Audit: More Than Just Planning | Five Crucial Attributes for Successful Audit Leadership | Put the Ethics Code to Work for Your Clients and Your Firm | Is Audit in Crisis Because of Definitions?
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Far too often, the exit conference is a wasted opportunity to demonstrate the relevance of the audit. That’s why I recommend that a standard PowerPoint presentation be used to discuss the audit. This will include the required communications and ideas for business improvement and will be designed to facilitate open-ended, two-way communication. Here’s a basic outline of the information to be covered:

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