By Martin Bissett
How about a chief growth officer?
By Gale Crosley
The Rosenberg MAP Survey
EDITOR’S NOTE: Every year, the Rosenberg MAP Survey asks the industry’s top consultants to share their observations from CPA firms across the country. How do you think the next 12 months will unfold? Also, how would you assess the last 12 months?
Our homogenous profession consists of firms with similar ownership and governance structures and business models. Looking forward we’ll see an increased variety of approaches.
MORE: Rosenberg MAP: Partner Incomes Surge 11.4%
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Many will look more like the corporate world, where ownership is not just in the hands of equity partners. Governance structures will include a C-suite of non-CPA players. Business models will include the melting away of geographic borders, value-based pricing and a variety of career paths.
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Ethical sustainability reporting: Essential, yes. Easy, no.
By CPA Trendlines Research
CPAs are renowned for their honesty, integrity and ethics, not to mention their detached disinterest, their objectivity and capability, their knowledge, accuracy and thoroughness. They act in the public interest, not the interests of those who hire them or even themselves.
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Certified by the American Institute of CPAs, they necessarily accept and comply with the International Code of Ethics for Professional Accountants.
Ethical Dilemmas
The guidance in the Code has a long history of consideration and development, but one of the newer parts of the Code, on ethics involved in sustainability reporting, is still a bit vague. It can leave accountants with ethical dilemmas not easily resolved, according to a new study from the Association of Chartered Certified Accountants, “Ethical Dilemmas in an Ear of Sustainability Reporting.”
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Yes, appearances matter.
By Ed Mendlowitz
The CPA Trendlines Practice Doctor
Branding is part of marketing, but requires you to come up with a unique identity toward your specialty.
MORE ON MARKETING: Why Other Accountants Are Great Referral Sources | Do You Really Want That Client? | How to Begin a Business Valuation | How to Offer Conflict Resolution | Get Your Clients Talking About Retirement | When Clients Remarry | Seven Questions to Suggest Estate Planning | Four Reasons to Perform Tax Projections
Tax department branding can be done as part of the overall firm, or separately.
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Do they know why they need you? Do YOU?
By Martin Bissett
Passport to Partnership
Please start understanding, valuing and respecting your own value in the marketplace with clients who could not reach their goals without you.
MORE: Six Keys to Getting a Proposal Accepted | Six Keys to Turning Prospects into Clients | Four Reasons People Struggle with Communication | Why Firm Culture Matters for Partners | Three Things That Rich Accountants Do | Four Reasons It’s Hard to Sell
Businesses are in need – sometimes desperate need – of your technical expertise and caring approach.
Take that to them instead because, speaking as one who is looked after well myself, we love it and we are prepared to pay a premium without ever asking for discounts.
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