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PODCAST

Retention Isn’t About Perks or Paychecks Anymore | MOVE Like This

Adapt to changing workforce expectations without losing performance or accountability.

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Build a 7-figure firm in just 4 hours a week!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, host Bonnie Buol Ruszczyk talks with Kristi Epp, tax partner, and Amber Schrock, advisory partner and Las Vegas market leader at Frazier & Deeter, about one of the profession’s most urgent challenges: retention. Their message is clear — firms that still believe compensation alone drives loyalty may already be falling behind.

MORE MOVE

The conversation explores how accounting has changed dramatically over the last several years. Remote work, automation, talent shortages, mergers, acquisitions, and increasing regulatory complexity have reshaped both firm operations and employee expectations. Epp and Schrock explain that younger professionals are not rejecting hard work; they are rejecting environments that fail to provide meaning, transparency, mentorship, and sustainability.
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PRICING, FEES & BILLING RATES

As Easy as Buying a Can of Paint

Productize your services for consistent client value.

By Jody Padar
Radical Pricing – By The Radical CPA

Now that you have hopefully standardized your services, it’s time to look at productization. Productization is the packaging of intangible services to make them feel tangible. You put everything you will do for a persona into an offering that resonates with them because it’s customized for them. It’s then clearly priced so the buyer knows what they get for their investment.

MORE by Jody Padar
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This is just as useful for your clients as it is for your staff. Clients appreciate it because they know exactly what they’ll get and what to expect. Staff appreciate it because, unlike in traditional firms where there are at least four different ways to get to the same deliverable, this model has one pathway for each deliverable and service product, making it both efficient and traceable.

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PRO Member Exclusive

Five Tips for Strengthening Firm Culture

four colleagues chatting around a water cooler

Make it work for you.

By Martin Bissett
Passport to Partnership

Cultural issues are dynamic, very broad and unique in each firm. As such it is a challenge to summarize them accurately and comprehensively.

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From our research, however, the wise choice for anyone wishing to get their passport to partnership appears to be to study

  • their firm’s existing culture,
  • that of its senior individuals and
  • that of those who have the ear of those senior individuals

to understand not only the route to partnership, but the terrain that they need to cross too.
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OUTLOOK & ANALYSIS

Private Equity’s Accounting Playbook Is Shifting from Dealmaking to Operating Systems

Prove It: PE-Backed Firms Must Now Deliver on Their Big Strategies

CPA Trendlines CPA-PE Deal Tracker™ — May 2026

Target Platform/Buyer Sponsor Funding Strategy
Jackson Thornton Ascend Alpine Investors PE-backed Wealth management, Gulf Coast expansion
Jefferson Wells U.S. Sikich Bain Capital involvement Institutionally backed Consulting and staffing capabilities
Copeland Buhl Frazier & Deeter General Atlantic PE-backed First Midwest footprint
Price Kong Aprio Charlesbank PE-backed Arizona and cannabis specialization
SWKJD Citrin Cooperman Blackstone PE-backed South Florida expansion
Gorfine Schiller & Gardyn Sorren DFW Capital PE-backed Mid-Atlantic expansion
Gordon Advisors Cohen & Co. Lovell Minnick PE-backed Michigan expansion
ArightCo Abbott Stringham & Lynch — Conventional M&A CAS and fractional CFO scaling
ASO Advisors Windsor Path Family-office backed Private capital Platform’s second deal
GBC Advisory Springline Advisory Trinity Hunt Partners PE-backed Oklahoma expansion
MCA Connect Grant Thornton Advisors New Mountain Capital PE-backed AI and digital transformation
Burke & Associates Platform Accounting Group / Shoreline Cynosure Group Private capital Massachusetts expansion
Of the month’s notable deals, 10 are funded by outside capital, led by Grant Thornton’s deal for a tech consultancy and Sikich’s for a staffing service.
Half “decidedly opposed” and the other half in favor, in talks or done. (CPA Trendlines Research)

By CPA Trendlines

Marking a new phase in the private equity takeover of the CPA business, the next test for accounting platforms will be proving that serial acquisitions can be converted into integrated firms, not just larger collections of offices, partners and legacy systems.

MORE CPA-PE DEAL TRACKER™: How Big Buyouts Are Turning the Profession into a Platform |  PE Wars: The CPA Platform Economy Is Concentrating Fast | Alan Whitman: Why the Next Big CPA Firms Won’t Look Like CPA Firms | The PE Takeover: Audit Problem? What Audit Problem? | 1,000 Deals Show Where PE Money in Accounting Really Goes. | The 7.6x Machine: How Grassroots Firms Are Taking Private Equity for a Ride | Deal Tracker(™): PE Platforms Accelerate the Grab for CPA Firms | With Apax Sale, CohnReznick Starts Building a National Platform | PE Deal Tracker™ for Feb. 2026: 57 deals in 60 days | PE Deal Tracker™ Update: Alan Whitman Plants a Flag in the Private Equity Landscape | Alan Whitman: Breaking the Mold with PE Backing
MORE Private Equity

Call it: The Implementation Imperative. It’s the place where grand schemes on paper meet the concrete realities of running a business. The first phase was acquisition. The second was consolidation. The next is all about making it work.

The May 2026 edition of the CPA Trendlines CPA-PE Deal Tracker™ illustrates the change. And a CPA Trendlines survey in April shows 44% of accountants are eager, open or already closed on a deal.

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MARKETING & SALES

Are You Asking Enough Life Cycle Questions?

Green "opportunity" highway sign with sunrise background

Use them to raise client awareness of services.

By Ed Mendlowitz
The CPA Trendlines Practice Doctor

Part of selling is to have existing clients use more of your services. To do this they must be told the breadth and depth of your firm’s activities. It should be a major goal of every meeting with a client.

Here are a few ways to do it.

MORE by Ed Mendlowitz
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Tax Return Preparation Interviews

The tax return preparation interview, the purpose of which is to gather information, is a tremendous opportunity to find out the concerns of the client and where you can help. The assistance you give can sometimes provide a life-changing benefit to the client while enabling your firm to increase its service base gaining additional revenues. READ MORE →