AI

Efficiency Is the Wrong Goal for AI | ARC

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Value, quality, and effectiveness—not cost savings—should define success.

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The step-by-step operating guide for firms building, pricing, and scaling advisory services that clients value—and pay for.

Accounting ARC
With Liz Mason, Donny Shimamoto, and Byron Patrick
Center for Accounting Transformation

Does meaningful AI adoption require scale, budget, and the dedicated innovation teams embedded in large accounting groups? In this episode of Accounting ARC, Donny Shimamoto, CPA.CITP, CGMA; Byron Patrick, CPA.CITP; and Liz Mason, CPA, take on a familiar—but increasingly flawed—narrative in the accounting profession: that large accounting teams will define AI success

The reality, they argue, looks very different on the ground.

MORE Accounting ARC: Accounting’s Hidden Talent Risk: The Sandwich Generation | Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | Recognize When You Need to Recharge Before You Burn Out | Valuing More Than the Balance Sheet | Accounting’s “Untalked-About” Frontier | Why Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting |

What starts as a reaction to a “big firm” innovation discussion quickly turns into a broader reframing of how small and mid-sized organizations should think about artificial intelligence—not as a race for efficiency, but as an opportunity to increase value, improve quality, and deepen client relationships.

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Joe Pine: Navigating the New Transformation Economy | Holistic Guide

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From Experiences to Transformations: The Future of Value Creation.

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With Rory Henry
The Holistic Guide to Wealth Management

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When advisors talk about differentiating themselves from the pack, the conversation often centers on providing better service models, improved technology, or more personalized experiences.

But according to Fortune 500 management advisor Joe Pine, those levers are no longer enough. The real opportunity lies one level deeper: helping clients change.

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Cofounder of Strategic Horizons LLP, Pine is the co-author of The Experience Economy and author of the newly released The Transformation Economy. He argues that the U.S. economy has continued its long arc first from commodities, then to goods, services and experiences, and now to transformations. In this next transformation phase, the customer is no longer buying a product, activity or even a memorable event. They are investing in who they want to become. READ MORE →

21 Hard-Earned Lessons from Tax Season 2026

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And What 20 Years of Data Say Comes Next

By CPA Trendlines Research

There is a ritual to tax season. It begins with anticipation dressed as control.

Practitioners tally the risks — the IRS, the law, the clients who will not deliver on time — and tell themselves this year will be different. Then the season starts. And it isn’t.

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The CPA Trendlines Busy Season Barometer tracks that ritual across waves of surveys from September 2025 through April 2026 with more than 300 respondents.

The data show not a profession in crisis, but a profession under stress. Where pressures no longer arrive one at a time but stack up on each other. Where external shocks have been absorbed, and internal limits have come into view.

Tax season is full of noise, chaos and confusion. But a close look at the Busy Season Barometer from this year – and going back more than 20 years – can cut through the fog for the patterns, trends, insights and, most of all, the tough lessons learned.

Tax season 2026 gives us at least 21 essential takeaways.

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Tax Prep Billing Rates Lift Busy Season 2026

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Busy Season 2026 sets up a year of tough decisions about monumental transformations.

Busy Season 2026: Billing rates for tax prep and planning are increasing at a 10.8% year-over-year rate, rushing past the average tax and accounting fee increase of 4.5%.

By CPA Trendlines

Busy Season 2026: Tax professionals struggle to improve systems and metrics, with “much worse” beating “much better” by three to one.

As tax season 2026 comes to a close, new data show that price hikes for tax prep and planning are running at double-digit rates, even as billing rates for most other accounting services are flattening out, according to new CPA Trendlines research in conjunction with the annual Busy Season Barometer.

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Tax practitioners are finishing the season as a divided profession, with fewer than 6% reporting a “much better” year, against almost three times that many reporting a “much worse” year.

Coming out of tax season, many firms are facing major decisions in the coming months driven by new artificial intelligence investments, a fundamental shift in staffing models, and private equity disruptions.

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Red Flag Warning: Accountants Lose Faith in the Economic Outlook

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A turn for the worse: Accountants’ outlook on the economy takes a tumble with the end of busy season. (CPA Trendlines Busy Season Barometer)

Two-thirds now see tough times ahead.

By CPA Trendlines Research

After processing hundreds, if not thousands, of tax returns for wage earners and small business owners, U.S. accountants’ confidence in the nation’s economy is in a state of collapse, according to the latest CPA Trendlines Busy Season Barometer.

While practitioners entered the winter with relatively stable expectations, the reality of “busy season”—which provides a granular look at the financial health of American businesses—has apparently triggered a sharp reversal.

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With the end of the 2026 filing cycle, roughly two-thirds of CPAs are predicting that national business conditions will worsen over the next 12 to 18 months, a startling increase from the beginning of the cycle, when only half held a negative outlook. Conversely, the number of optimists dwindled to about 18%, down from nearly 30 points from earlier in the year.

“We’re looking at higher costs and too much uncertainty for our small-business clients,” one sole proprietor noted in the survey, shifting his rating to “much worse.”

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