Build trust by giving prospects a small sample of value.
[For another view, see When NOT to Offer a Free Initial Consultation]
By Sandi Smith, CPA
Today’s biggest marketing challenge for soloists and small firms is getting people’s attention, then getting their trust. One way to completely overcome the trust issue is to let prospects receive a small sample of value from you at no charge.
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Because the trust factor is at an all-time historical low, as a practitioner you need to do one or more of several things before clients will do business with you in most cases: