Let’s Get Radical about Content

Content is king and context is queen.

By Jody Padar
The Radical CPA

Most professionals speak and/or tweet above their audience. They don’t realize whom they’re talking to.

MORE ON RADICALISM: Each Social Channel Has a Language | Get Ready for Radical Transparency | 5 Radical Ways to Be Social AND Strategic | How I Got Started Being Social | How Social Media Transforms Firms to their Core | Six Competitive Advantages for The Radical CPA | Radical Customers Are On Their Way | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms Must Face | Being Radical Is All About Your Customer | Being Radical Starts with Being the Change | The Roots of ‘Radical’ CPAs | The First 3 Questions I Should Have Asked Before Starting My Own Practice

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When you’re producing content, it has to be driven at the consumer level, not at the other professional level.

Most CPAs talk above their customers. Some companies get it right.