Lowballing: How to Stop Under-Pricing Yourself

Coins and small bills in a plastic boxBONUS CHECKLIST: 10 questions to help you reconsider your prices.

By Martin Bissett
Business Development On a Budget

Undercharging or lowballing as it’s also called is the scourge of the profession. It has always been present, and unfortunately, it will probably be with us for the foreseeable future.

MORE BUSINESS DEVELOPMENT for PRO MEMBERS (Go PRO here): Appraise Your Prospects |The Science of Pipelines |Do You Have a Pipeline or Just a List? | Develop the Habit of Consistency |Prepare Your Next Generation of Professionals |Overcome Recurring Fee Apathy |Banish the Idea that Selling is Difficult | How to Win Your First Client|5 Ways to Make Selling Easier to Swallow | You’re Selling All the Time

GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Undercharging is directly related to fear fear of rejection.