Consider Hiring a Sales Director

Businesswoman shaking hands across desk with man in officeWhat is the best use of your skill set?

By Martin Bissett

As a partner in an accounting practice, your average day (if there even is such a thing as an average day) is fraught with many calls on your time: producing client work, management of the team, checking the processes, following up unpaid bills and more. And that doesn’t even account for all the personal things you need to achieve every day.

MORE ON BUSINESS DEVELOPMENT: Understand the DNA of Business Development Success | Before the Sales Meeting | Your Perception vs. Your Client’s Reality | Do You Deliver on Your Website’s Promises? | Lowballing Is Undervaluing Yourself | Appraise Your Prospects | The Science of Pipelines | Do You Have a Pipeline or Just a List? | Develop the Habit of Consistency | Prepare Your Next Generation of Professionals | Overcome Recurring Fee Apathy | Banish the Idea that Selling is Difficult | How to Win Your First Client | 5 Ways to Make Selling Easier to Swallow | You’re Selling All the Time

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So the thought of adding another skill, that of managing the sales process, might feel like the straw that broke the camel’s back. If that’s how you are feeling, here is some food for thought.