10 Steps to Creating Employee Brand Advocates with Social Media

Happy businessman using smartphone at officeMaking your staffers into your best ambassadors.

By Becky Livingston
The Accountant’s Social Media Handbook

The only way to scale social business is to get it out of its nesting place – marketing, customer service, IT – and get it all the way to the edges of the organization.

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That means having people

  • buy into the vision for social business,
  • invest the time and resources in the practices and tools, and
  • enthusiastically do what they can to support those efforts.