By Becky Livingston
The Accountant’s Social Media Handbook
Before jumping in and sending messages to your new influencer network, it’s important to know why you should be doing this.
MORE ON SOCIAL MEDIA: How to Engage with Social Media Influencers | How to Set Your Firm’s Social Media Foundation | How to Use Social Media Analytics | What Someone Else’s Influence Means to You | Get People to Your Landing Page | Content Categories and How to Leverage Them | How to Manage Social Media in 22 Minutes a Day | Use Finesse in Sharing, Scheduling Content | How to Schedule and Manage Social Media Activity | How to Craft a Social Media Profile
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First and foremost this strategy should support an overall firm strategy, such as increasing leads in a market, niche or industry vertical. If this strategy does not support an overall business goal, maybe it supports an overarching marketing goal, such as increasing brand awareness in a geographic region.