Bill Reeb: New Rules for the COVID Era

Steven Sacks explores how the Coronavirus crisis is exposing all the bad habits of bad management.

With Steven Sacks
The NEW Fundamentals

CPA firms are ill-prepared for the new era of virtual, work-from-home partners and staff, according to Bill Reeb, a leading CPA firm practice consultant, in this conversation with CPA Trendlines contributor Steven Sacks.

More COVID Conversations:  When COVID ‘Got Real,’ with Gabby Luoma’ The COVID Outlook with Darren Root and Joel Hughes: A Long, Slow Climb back to Recovery | Steven Sacks: COVID Crisis Management | Jean Caragher: How to Fight ‘Fear’ and ‘Insecurity’ | Sarah Dobek: Learning How to Operate in the New Normal | August Aquila: What Comes Next? | Jody Grunden: COVID and Client Communications | Andrew Argue: On a Mission | Martin Bissett: COVID Slams U.K. Accountants, Too | Bill Reeb: Separating the Winners and Losers |

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Management at all levels will need to adapt, Reeb says, requiring new processes and procedures.  But more than anything, it requires new metrics of productivity. And, most of all, new habits.

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After a painful, wrenching re-positioning, Reeb says, firms will emerge stronger, more agile, and more profitable than they were before.