Make Sure Partners Focus on Two Things

Mentor showing project presentation to mentee9 ways to help partners manage their clients.

By Marc Rosenberg
The Role of the Managing Partner

CPA firm partners have a tendency to get sucked in to many activities. There is a macho aspect to their personalities that says, “Bring it on, I can handle it.”

MORE: Manage Partners with Goal Setting | Clarify Partner Expectations | How the Managing Partner Manages the Partners | Overarching Authority That Managing Partners Must Have | Exceptional Managing Partners Offer Their Advice | Why Management Is the #1 Key to the Firm’s Success
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No. No. No. They cannot handle it well. The notion that multitasking is an efficient, desirable mode of conduct is pure myth and has been debunked by numerous studies.