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Top 20 Social Media Hacks to Build Your Business

Social media words on cubesSome of these can be automated.

By Becky Livingston
The Accountant’s Social Media Handbook

Social media should be a major part of your business marketing plan.

RELATED: Four Rules for Setting Boundaries in a Social and Mobile World | Maximizing Social Media: The Importance of People | The Cloud at Work | A Legacy of Leadership Must Extend to Diversity | The Persona: A Closer Look | 3 Challenges in Shifting to Product Management | Tips from a Veteran Product Manager
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Here are 20 ideas to help you build your small business.

You can use many of these ideas on one or more platforms; they are all designed to help increase engagement, develop leads and grow your brand.
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MARKETING & SALES

Get Found Online: Four Mobile SEO Tips

Man sitting on mountain and searching for mobile signalDo this BEFORE desktop SEO. Yes, there’s a difference.

By Becky Livingston
SEO for CPAs: The Accountant’s Handbook

In late 2017, mobile search overtook desktop search for the first time.

MORE: 12 SEO Myths | Quick Tip: Accelerated Mobile Pages| Why You Need an SSL Certificate NOW | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

What does that mean for you as far as SEO? If your site isn’t mobile-ready now, you must make it a priority if you want to continue to get website traffic. READ MORE →

MARKETING & SALES

The CPA SEO Handbook: On Search Engines

To follow or not to follow? There are valid reasons for both.

By Becky Livingston
SEO for CPAs: The Accountant’s Handbook

Website crawlers – or spiders or robots – index content on web pages in an automated or methodical manner. They often create a copy of all the pages they visited for later processing by a search engine.

MORE: 12 SEO Myths | Quick Tip: Accelerated Mobile Pages | Why You Need an SSL Certificate NOW | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Crawlers are handy programs used to automate maintenance tasks, such as link checking or code validation. They also can be used to gather information from web pages, such as email addresses.
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MARKETING & SALES

12 SEO Myths: Unraveling Google, Bing, SSL, Keywords, and More

Blue pushpin in word "SEO" at center of a targetLocal? Images? Mobile? All important.

By Becky Livingston

Below is a list of SEO myths that people might still believe to be true.

MORE: 9 SEO Musts and 20 Pitfalls | Quick Tip: Link Building | How to Improve Your Mobile SEO | How to Research Keywords | How Long Does It Take to Rank?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

  1. I must submit my site to Google and Bing for it to be indexed. What makes this a myth is the “must” part. If you’re creating a site that’s never been indexed before you can submit it to Google and Bing to be indexed, however, that doesn’t guarantee the site will be indexed or that this step will increase your search ranking. If you have an existing site, say that’s been around for a while, you don’t have to do this step even if it’s never been done before.

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MARKETING & SALES

Quick Tip: Accelerated Mobile Pages

Quick tip iconYou also can track how well they’re doing.

By Becky Livingston
The Accountant’s Social Media Handbook

AMPs are for mobile devices and provide a faster website load time than more traditional pages, even ones created using a mobile-friendly template.

MORE: 9 SEO Musts and 20 Pitfalls | Quick Tip: Link Building | How to Improve Your Mobile SEO | How to Research Keywords | How Long Does It Take to Rank?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

These pages use a stripped-down version of HTML code and Javascript to create faster loading times for pages on mobile devices. They may be used in any app, browser or web viewer.
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