Here’s what you’re looking for: CPA Trendlines Research

BUSY SEASON MANAGEMENT

Tax Prep Billing Rates Lift Busy Season 2026

Busy Season 2026 sets up a year of tough decisions about monumental transformations.

Busy Season 2026: Billing rates for tax prep and planning are increasing at a 10.8% year-over-year rate, rushing past the average tax and accounting fee increase of 4.5%.

By CPA Trendlines

Busy Season 2026: Tax professionals struggle to improve systems and metrics, with “much worse” beating “much better” by three to one.

As tax season 2026 comes to a close, new data show that price hikes for tax prep and planning are running at double-digit rates, even as billing rates for most other accounting services are flattening out, according to new CPA Trendlines research in conjunction with the annual Busy Season Barometer.

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Tax practitioners are finishing the season as a divided profession, with fewer than 6% reporting a “much better” year, against almost three times that many reporting a “much worse” year.

Coming out of tax season, many firms are facing major decisions in the coming months driven by new artificial intelligence investments, a fundamental shift in staffing models, and private equity disruptions.

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OUTLOOK & ANALYSIS

Red Flag Warning: Accountants Lose Faith in the Economic Outlook

A turn for the worse: Accountants’ outlook on the economy takes a tumble with the end of busy season. (CPA Trendlines Busy Season Barometer)

Two-thirds now see tough times ahead.

By CPA Trendlines Research

After processing hundreds, if not thousands, of tax returns for wage earners and small business owners, U.S. accountants’ confidence in the nation’s economy is in a state of collapse, according to the latest CPA Trendlines Busy Season Barometer.

While practitioners entered the winter with relatively stable expectations, the reality of “busy season”—which provides a granular look at the financial health of American businesses—has apparently triggered a sharp reversal.

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With the end of the 2026 filing cycle, roughly two-thirds of CPAs are predicting that national business conditions will worsen over the next 12 to 18 months, a startling increase from the beginning of the cycle, when only half held a negative outlook. Conversely, the number of optimists dwindled to about 18%, down from nearly 30 points from earlier in the year.

“We’re looking at higher costs and too much uncertainty for our small-business clients,” one sole proprietor noted in the survey, shifting his rating to “much worse.”

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ARTIFICIAL INTELLIGENCE

Tipping Point: Accountants Scramble for AI Tech

New workflow systems expected to cut labor problems and shore up profit margins.

Coming out of tax season, more than 55% of firms are looking for new artificial intelligence solutions, up 10 points from before the season. The scramble for practice management and workflow solutions has almost doubled. (CPA Trendlines Research)

By CPA Trendlines Research

The CPA Trendlines Busy Season Barometer shows accounting firms are already planning changes to their technology and workflows, aiming to address the same pressures that defined this year’s busy season.

The research points to a profession broadly aligned with what needs to change, but much less aligned with how quickly those changes can be put into practice.


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Firms across the spectrum, whether reporting a better or worse tax season, identify similar priorities: improving efficiency, reducing manual work and making better use of technology.

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MANAGEMENT

New Data Defines What Makes an Accounting Firm Leader

The Leadership Gap in CPA Firms Is Measurable—and Fixable.

By Giles Pearson, FCA
Accountests

Pearson

Giles Pearson, FCA, is the Co-Founder of Accountests, whose aim is to help avoid bad hires in accounting firms by using pre-employment skills and personality tests specifically designed for accountants. Prior to starting Accountests, he was a tax and private client partner of PwC in New Zealand for 18 years.

When it comes to identifying and developing the next leaders at your firm, I’m sure you have put a lot of time and energy into your selections. But do you really know which traits are most important for leadership success? How can you confirm to others that your selection process is fair and unbiased? Are the candidates you’re leaning toward ready for a leadership role? Do they really want it?

MORE in Talent Development

A personality profile is a good way to get an objective view of a prospect’s work style, and to help them focus on areas for improvement if they want to lead successfully.

Let me share some findings from the BDO Alliance USA Emerging Leaders program, of which we’re a part. READ MORE →

ARTIFICIAL INTELLIGENCE

 Busy Season 2026: Clients, Pricing, Staffing… CRUNCH

CPA Trendlines Busy Season Barometer: Modest Gains, Mixed Outlook, Cautious Tech Upgrades Ahead

Top concerns: “The returns aren’t harder—they’re just later.” (CPA Trendlines Busy Season Barometer)
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By CPA Trendlines Research

The 2026 tax season shows some gradual improvement for certain firms, but most practitioners report conditions that remain largely unchanged from a year ago, according to the latest data from the CPA Trendlines Busy Season Barometer.

For More Busy Season Trends and Strategies: Join the survey. Get the results.

MORE Tax Season 2026

The good news is: 2026 hasn’t turned into the disaster some were expecting with a new tax law and diminished IRS. The bad news is: 2026 is turning into a relatively routine year — without the advances in workflow or the better margins from higher-value services that some were hoping for.

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