Here’s what you’re looking for: CPA Trendlines Research

AUDIT & ASSURANCE

Can Big Data Spot Financial Fraud?

woman leaning toward desktop computer screen

Google searches give auditors a glimpse of true sales.

By CPA Trendlines Research

Google Trends is a free service at the world’s most widely used search engine. In an instant, users can see how often a keyword has been the target of a search.

MORE: Will Unclogging the Accounting Pro Pipeline Kill Mobility? | Accountants Cozy Up to Clients with CAS | CPAs Culling Clients for Better Work-Life Balance | Women-Owned Businesses Upbeat but Need Help | Accountants to the Rescue as Startups Struggle | Looking for Recent Grads? Good Luck
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When that keyword is a product, the searches tend to reveal something about sales.

And that should be of interest to auditors.
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CLIENT ACCOUNTING SERVICES

Ten+ Ways Firms Prefer (and Prefer Not) to Market CAS

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One point of concern: who’s doing the marketing?

By CPA Trendlines Research

The CPA Trendlines Outlook 2024: Opportunities, Emerging Issues and Trends survey is bringing to light an array of marketing strategies that CPA firms are using to promote their client accounting services.

MORE CAS SURVEY: SURVEY: The CAS Pricing Problem | CAS Challenge: No Staff, No Services | CAS ‘One-Stop Shop’ Means Steady Clientele | Accountants Cozy Up to Clients with CAS
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Nine strategies are mentioned by at least a few of the early survey respondents.
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CLIENT ACCOUNTING SERVICES

SURVEY: The CAS Pricing Problem

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Accountants grapple with how to value insight and advice.

By CPA Trendlines Research

One of the biggest challenges to offering client accounting services (CAS) isn’t offering the actual services; it’s figuring out how and how much to charge for them.

MORE CAS SURVEY: CAS Challenge: No Staff, No Services | CAS ‘One-Stop Shop’ Means Steady Clientele | Accountants Cozy Up to Clients with CAS
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When the CPA Trendlines survey Outlook 2024: Emerging Issues, Opportunities and Trends asked what’s most tough about CAS, finding and training staff ranks #1, of course, for 30 percent of respondents. But pricing CAS services was close behind for 29.2 percent.
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CLIENT ACCOUNTING SERVICES

CAS Challenge: No Staff, No Services

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Demand isn’t a problem, but supply might be.

By CPA Trendlines Research

The CPA Trendlines Outlook 2024: Emerging Issues, Opportunities and Trends survey asks 23 questions about Client Accounting Services. Early results clearly reveal certain emerging issues:

MORE CAS SURVEY: CAS ‘One-Stop Shop’ Means Steady Clientele | Accountants Cozy Up to Clients with CAS
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  • A majority of CPA firms (59 percent) now offer CAS, and a lot more (21 percent) may soon join them.
  • A sizable portion of clients want these services.
  • Staff shortages and training are the biggest challenge (for 30 percent) and biggest obstacle (for 44 percent) to offering CAS.

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OUTLOOK & ANALYSIS

Will Unclogging the Accounting Pro Pipeline Kill Mobility?

man placing box on desk to move into new job, with to coworkers in background

Changing the 150-hour requirement could have unintended consequences.

By CPA Trendlines Research

The day-to-day of the CPA may be grueling at times, but one thing makes the day a little easier – the facility of mobility.

Not only can a CPA with a driver’s license in one state drive in other states, but in most cases, they can practice their profession in other states, too. If you’re licensed to practice in one state, you’re good to go in every other state except, coincidentally, the one you can’t drive to.

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Practice mobility is crucial in a business system that often as not transcends state borders, and it’s even more important as professionals work remotely, sitting in one state while practicing in another.
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