Here’s what you’re looking for: Michelle Long and Sandi Leyva

Pro tips from Doug Sleeter and CPA Practice Advisor editor Gail Perry.

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

How do we stay up to date?

MORE SMALL FIRM GROWTH STRATEGIES: Best Practices for Growth: Network, Specialize, Share | 10 Easy Tips to Boost Your Business Cash Flow | 2 Ways to Serve Clients Better | How to Fire a Client | How to Manage Client Expectations | Trashing the Spreadsheet: Best Practices in Modern Expense Management | 3 Ways to Implement Value Pricing | Building Reputation to Build Your Business | Need More Business? Focus on Referrals
Exclusively for PRO Members. Log in here or upgrade to PRO today.

One thing is making time for it. That’s the key to a lot of things and actually the first step to a million things is making time for it. Some things I do include continue attending conferences.
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They are skills you can learn. Accountants are good at that, right?

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

One thing I like to focus on is just letting people understand that they do need additional skills.

MORE SMALL FIRM GROWTH STRATEGIES: Best Practices for Growth: Network, Specialize, Share | Reconnect with Your Why | Use Payroll to Grow Client Retention | 3 Ways to Work Less and Earn More | What to Do When a Client Doesn’t Pay | How to Handle Price Sensitivity | How to Find Hidden Money for Your Clients | How Small Firms Can Use Value Pricing | 3 Killer Lead Generation Channels
Exclusively for PRO Members. Log in here or upgrade to PRO today.

We already come with the accounting because that’s our background. So we come with accounting, bookkeeping, tax or whatever it is in our background and so we have that part down.
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What are you doing that your clients might want to implement?

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

How do we grow and advance in the practice? How do we excel in the accounting profession?

MORE SMALL FIRM GROWTH STRATEGIES: Reconnect with Your Why | 5 Steps to Get Clients to Say ‘Yes’ to Cloud Applications  | When You Should Answer Questions for Free | When to Turn Over Client Data Files | The Dreaded ‘Quick Question’ | How to Handle Referrals – And How Not To | Why Clients Need Dashboards | 3 Ways to Raise Your Prices | Your Existing Clients Are Your Best Leads | Need More Business? Focus on Referrals
Exclusively for PRO Members. Log in here or upgrade to PRO today.

I think one of the most important things you can do to help yourself excel in this profession is to network with your peers. I know some people think, really aren’t they my competition? Why would I want to network with them we’re all after the same clients?
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Choose what, with whom and your reward.

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

Let’s think about what is it we really like doing. What do you enjoy doing?

MORE SMALL FIRM GROWTH STRATEGIES: 5 Steps to Get Clients to Say ‘Yes’ to Cloud Applications | 10 Easy Tips to Boost Your Business Cash Flow | 2 Ways to Serve Clients Better | How to Fire a Client | How to Manage Client Expectations | Trashing the Spreadsheet: Best Practices in Modern Expense Management | 3 Ways to Implement Value Pricing | Building Reputation to Build Your Business | Need More Business? Focus on Referrals
Exclusively for PRO Members. Log in here or upgrade to PRO today.

I know when we first start a practice you’ll do anything. You just need money. You need clients.
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Find the unique benefit that will resonate with each client.

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

Today we’re talking about getting clients to say “Yes” to cloud applications.

MORE SMALL FIRM GROWTH STRATEGIES: 10 Easy Tips to Boost Your Business Cash Flow | Use Payroll to Grow Client Retention | 3 Ways to Work Less and Earn More | What to Do When a Client Doesn’t Pay | How to Handle Price Sensitivity | How to Find Hidden Money for Your Clients | How Small Firms Can Use Value Pricing | 3 Killer Lead Generation Channels
Exclusively for PRO Members. Log in here or upgrade to PRO today.

Our guests from Bill.com will be giving you a very detailed five-step plan.
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And why you should become a video star. Yes, you.

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

Two areas where we can build some skills involve marketing smarter. We know sometimes marketing is not the easiest thing for us but it doesn’t have to be hard.

MORE SMALL FIRM GROWTH STRATEGIES: 3 Ways to Work Less and Earn More | What to Do When a Client Doesn’t Pay | How to Handle Price Sensitivity | How to Find Hidden Money for Your Clients | How Small Firms Can Use Value Pricing

Exclusively for PRO Members. Log in here or upgrade to PRO today.

I get these a lot and I think you do, too, the SEO emails where they’ll email saying, “Would you like to have us help you improve your search results so you appear on Page 1 of the Google search results?” Have you ever wondered if you should actually do that with some of them? Should you pay for SEO optimization?
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…and get them to spend more with you.

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

Here are two ways to serve clients better.

MORE SMALL FIRM GROWTH STRATEGIES:3 Ways to Work Less and Earn More | When to Turn Over Client Data Files | The Dreaded ‘Quick Question’ | How to Handle Referrals – And How Not To | Why Clients Need Dashboards | 3 Ways to Raise Your Prices | Your Existing Clients Are Your Best Leads | Need More Business? Focus on Referrals

Exclusively for PRO Members. Log in here or upgrade to PRO today.

One thing that we see is a lot of times when you bring a client on board you kind of wing it and don’t really have a process. I want to suggest to have you move from reactive to proactive.
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