SOCIAL MEDIA

Why Tracking URLs Are So Important

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"Good vs. evil in technology" illustration using laptops4 specific benefits.

By Becky Livingston
The Accountant’s Social Media Handbook

If you’re creating content and sharing it anywhere online, consider using a URL tracking code to help you identify where links to your website are coming from, i.e., Source/Medium and/or All Campaigns in Google Analytics.

MORE: Crafting Effective Landing Pages | How to Research Keywords | What Goes Into a Buyer Persona? | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

First, let’s use a URL builder.
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Crafting Effective Landing Pages

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Businesswoman typing on tabletPlus specific tips for images.

By Becky Livingston
The Accountant’s Social Media Handbook

Landing pages are specific pages on your website meant to cause the visitor to complete an action before getting something from you, e.g., contact us pages, tax services request more information pages, sign up for the firm’s newsletter pages, and more.

MORE: How to Research Keywords | What Goes Into a Buyer Persona? | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

As with other pages on your site, SEO is critical for search engines to index these particular pages and to help searchers find what you’re offering.
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How to Research Keywords

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Group of figures stands on target symbol while other groups stand elsewhereThe pros’ preferred method and a “cheater” way you may prefer.

By Becky Livingston
The Accountant’s Social Media Handbook

Without the right keywords on your site, searchers, clients and leads will have a hard time finding you.

MORE: What Goes Into a Buyer Persona? | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Without research, how are you certain you’re using the right keyword phrases to get on your target market’s radar?
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3 Big SEO Changes

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Blue pushpin in word "SEO" at center of a targetHow badly do you want to rank on that first page?

By Becky Livingston
The Accountant’s Social Media Handbook

Have you noticed the subtle SEO changes that have been happening over the past year?

MORE ON SOCIAL MEDIA: How Long Does It Take to Rank? | What Is SEO and Why Is It Important? | Digital Marketing Isn’t ‘Set It and Forget It’ | How to Set Your Firm’s Social Media Foundation | How to Use Social Media Analytics | Get People to Your Landing Page | Content Categories and How to Leverage Them | How to Manage Social Media in 22 Minutes a Day | Use Finesse in Sharing, Scheduling Content
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Here are

  • three big changes;
  • what you need to know; and
  • how to implement changes on your website and in marketing efforts to effectively use SEO to your firm’s advantage.

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