SOCIAL MEDIA

What ‘Social Sentiment’ Is and Why You Should Care

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Figure looking at buttons labeled "bad" and "good"Plus some reminders about community management.

By Becky Livingston
The Accountant’s Social Media Handbook

Sentiment adds important context to social conversations. Without it, measurement of mentions alone could be misleading.

MORE ON SOCIAL MEDIA: What a ‘Community Manager’ Does | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing? | Write Headlines Worth Sharing | Who Is Your Customer? | What to Say on Social Media | Determine Your Target Audience
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If you were measuring mentions for your firm’s new service line, you might assume a surge in mentions meant it was being well received. After all, more mentions = more people talking about the product.
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Target Content to Consumers, Not Industry

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Dart on a target on a mobile phoneContent is king and context is queen.

By Jody Padar
The Radical CPA

Most professionals speak and/or tweet above their audience. They don’t realize whom they’re talking to.

MORE ON RADICALISM:Narrow Your Social Focus | Why Transparency Matters to Clients | How to Become a Social Business | The Cloud Is Your Starting Point | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose

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When you’re producing content, it has to be driven at the consumer level, not at the “other professional” level.

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How to Listen on Social Media

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Man's hands holding tabletPlus 5 top free tools.

By Becky Livingston

Community managers and a brand’s social media team will listen to conversations taking place on social media and look for opportunities to participate and engage customers and prospects.

MORE ON SOCIAL MEDIA: What Someone Else’s Influence Means to You | What a ‘Community Manager’ Does | How to Build a Strong Landing Page for an Accounting Firm | How to Set Up a Social Media Plan | DIY Design for Social Media | Tailor Content to Social Media Platform | How to Track Who’s Clicking Your Links | Which Social Media Should You Use? | How Social Media Works with Accountants’ Top 5 Marketing Goals
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It’s important – and helpful – to conduct social listening to:
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What Someone Else’s Influence Means to You

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Young woman using a tablet PC and stylus at a cafeWhat do you care about someone else’s page rank? Maybe quite a bit.

By Becky Livingston

Knowing an influencer or website’s page ranks helps you determine a few things:

MORE ON SOCIAL MEDIA: What a ‘Community Manager’ Does | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing? | Write Headlines Worth Sharing | Who Is Your Customer? | What to Say on Social Media | Determine Your Target Audience | What Is Social Media? | How Social Media Works with Accountants’ Top 5 Marketing Goals
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  1. How well your own site is ranking on a search engine
  2. How well your competition’s site is ranking on a search engine
  3. If the influencer or the influencer’s site you are trying to gain access to has a well-established search engine results page (SERP) ranking

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Why Transparency Matters to Clients

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Young man in sweater and tie smiling at smartphoneIt’s time to rethink how you communicate.

By Jody Padar
The Radical CPA

Social should be in your DNA. Identify the communication gatekeepers in your firm.

Social + Strategy = Success | How to Measure Social Business… and Why | 6 Ways the Cloud Helps CPA Firms | You’re Already a Consultant | New Thinking Brings New Results | How the ‘New Firm’ Was Born
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Do you want everybody in your firm tweeting? It’s a good idea – just like you have all your firm members representing your firm wherever they are.
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What a ‘Community Manager’ Does

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Young businessman typing on laptopPlus 9 steps for outreach to social media influencers.

By Becky Livingston

The role of a community manager is to help create, nurture and activate online communities by building transparent and meaningful relationships with their members.

MORE ON SOCIAL MEDIA: How Social Media Affects SEO | Get People to Your Landing Page | Content Categories and How to Leverage Them | How to Manage Social Media in 22 Minutes a Day | Use Finesse in Sharing, Scheduling Content | How to Schedule and Manage Social Media Activity | How to Craft a Social Media Profile
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Community manager vs. social media manager – there’s a difference.
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How Social Media Affects SEO

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Blue pushpin in word "SEO" at center of a targetPlus 3 best practices for custom content.

By Becky Livingston

One of the most frequently asked questions I get from clients is, “Does my firm’s social media effort help my search engine ranking?”

MORE ON SOCIAL MEDIA: Get People to Your Landing Page | How to Build a Strong Landing Page for an Accounting Firm | How to Set Up a Social Media Plan | DIY Design for Social Media | Tailor Content to Social Media Platform | How to Track Who’s Clicking Your Links | Which Social Media Should You Use? | How Social Media Works with Accountants’ Top 5 Marketing Goals
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The short answer is, “Yes!” Here’s why:
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Social + Strategy = Success in Five Stages

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Businesswoman lassoing light bulb5 specific tips for maximizing your efforts.

By Jody Padar
The Radical CPA

So you want to get on social media? Good! Define your strategy. When I started using social, I was having fun and didn’t have a strategy, except to see what was happening — and it evolved. Jump in, get started and you’ll formulate a game plan naturally.

MORE ON RADICALISM: How to Measure Social Business… and Why | How to Become a Social Business | The Cloud Is Your Starting Point | Why Transparency Matters in the ‘New Firm’ | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose
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Here’s some help in five phases:
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