SOCIAL MEDIA

How Long Does It Take to Rank?

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Person using search engine on laptopFocus on getting it right, not fast.

By Becky Livingston
The Accountant’s Social Media Handbook

There are many schools of thought about the length of time it takes to rank on the first page of Google’s (or Bing’s) search.

MORE: What Is SEO and Why Is It Important? |  Social Media Marketing for CPAs [VIDEO] | Craft a Social Media Influencer Strategy | 10 Steps to Creating Employee Brand Advocates with Social Media | What ‘Social Sentiment’ Is and Why You Should Care | How to Build a Strong Landing Page for an Accounting Firm | How to Set Up a Social Media Plan | DIY Design for Social Media | Tailor Content to Social Media Platform | How to Track Who’s Clicking Your Links
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What Is SEO and Why Is It Important?

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Blue pushpin in word "SEO" at center of a targetDoes your audience know what you want them to do?

By Becky Livingston
The Accountant’s Social Media Handbook

If you desire to have your website, product or services found online via organic search, search engine optimization (SEO) is your tool.

MORE ON SOCIAL MEDIA: Social Media Marketing for CPAs [VIDEO] | Building Marketing Muscle with Penheel [VIDEO] | How to Engage with Social Media Influencers | Marketing for Mobile | How to Listen on Social Media | How Social Media Affects SEO
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SEO is website optimization with “no dough.” One way to remember SEO versus search engine marketing (SEM) is the “O” is for organic, optimized and for no dough. The alliteration alone should help you to remember it.
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Digital Marketing Isn’t ‘Set It and Forget It’

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Woman outside jogging in morningThis should be a strategic priority or you’ll be left behind.

By Becky Livingston
The Accountant’s Social Media Handbook

As the state of the profession continues to embrace social and digital marketing, keep in mind that your firm needs to keep up with the changes as well.

MORE ON SOCIAL MEDIA: How to Engage with Social Media Influencers | Marketing for Mobile | How to Listen on Social Media | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing? | Who Is Your Customer? | What to Say on Social Media | Determine Your Target Audience
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For example, in an effort to support partners, today’s exit strategy may include increased efforts to generate leads, while maintaining a consistent presence among clients. It may also include emerging technology that aligns with your firm’s sales efforts, such as email drip campaigns, lead generation forms and social media engagement.
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Craft a Social Media Influencer Strategy

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Businessman with hands extended; head is light bulb with gears insideBONUSES: Content strategy questions and a sample email to send.

By Becky Livingston
The Accountant’s Social Media Handbook

Before jumping in and sending messages to your new influencer network, it’s important to know why you should be doing this.

MORE ON SOCIAL MEDIA: How to Engage with Social Media Influencers | How to Set Your Firm’s Social Media Foundation | How to Use Social Media Analytics | What Someone Else’s Influence Means to You | Get People to Your Landing Page | Content Categories and How to Leverage Them | How to Manage Social Media in 22 Minutes a Day | Use Finesse in Sharing, Scheduling Content | How to Schedule and Manage Social Media Activity | How to Craft a Social Media Profile
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First and foremost this strategy should support an overall firm strategy, such as increasing leads in a market, niche or industry vertical. If this strategy does not support an overall business goal, maybe it supports an overarching marketing goal, such as increasing brand awareness in a geographic region.
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