TECH and FINTECH

Why Advisory Is Broken. And What Comes Next

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It starts with a conversation. 

By Eric Eager
10X Advisory

For years, advisory services have been positioned as the future of the CPA profession. Conferences are filled with “moving up the value chain” sessions, and firm leaders are under growing pressure to make the shift. But here’s the hard truth: most firms are still trying to deliver tomorrow’s services using yesterday’s methods.

MORE Client Accounting Services here | MORE Tech and Fintech here | MORE:  Steven Ladd: Start Advisory with Empathy | Woodard: Move Past Reports; Deliver Results | Advisory-CAS Ascending: What Research Reveals About the Future

Long discovery meetings. Manual analysis. Generic PowerPoint decks. Pricing models built on billable hours instead of business outcomes. These are the hallmarks of the old world of advisory—time-intensive, inconsistent, and hard to scale.

And they simply don’t hold up anymore. Today’s business owners are moving faster, expecting more, and looking to their advisors for real-time, relevant, and actionable guidance. But most firms are still operating with a rearview mirror—offering valuable insights that often arrive too late to act.

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AI Isn’t Erasing Tax Careers. It’s Rewriting Them | ARC

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Firms must build new pathways that develop reviewers, judgment and client-facing skills.

 

Sponsored by Radical Pricing by the Radical CPA, Jody Padar | See Today’s Special Offer

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Optimize Profits, Delight Clients, & Build a Top-Value Firm!

Accounting ARC
With Donny Shimamoto, Liz Mason, and Byron Patrick
Center for Accounting Transformation

Artificial intelligence may not eliminate the entry-level tax professional. But it is dismantling the job that many firms still use to train one.

That’s the conversation driving a new episode of the Accounting ARC podcast featuring Donny Shimamoto, CPA.CITP, CGMA, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect for the Center for Accounting Transformation; and Liz Mason, CPA, CEO of High Rock Accounting.

The conversation begins with a small tax firm that hires six interns each year and teaches them to prepare returns much as earlier generations learned: working from paper documents, identifying relevant numbers, mapping those figures to tax forms, and entering the data into tax software.

MORE Accounting ARC: Accounting Internships Need an Upgrade | The CPA Career Nobody Talks About | Conference Season Exposes Accounting’s Knowledge Gap | The Feedback Mistake That Costs You Your Best People | Is Your Boss Really the Problem? | Most Accountants Are Missing This AI Shift | AI Can Fix Your Workflow—or Break It in Seconds | Efficiency Is the Wrong Goal for AI | Accounting’s Hidden Talent Risk: The Sandwich Generation | Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | Recognize When You Need to Recharge Before You Burn Out | Valuing More Than the Balance Sheet

The firm owner sees the process as an apprenticeship that helps students bridge the gap between an individual tax course and real-world preparation. Shimamoto sees value in teaching interns how information moves from source documents to a completed return. Mason agrees with the objective but challenges the method.

“From a holistic learning exploration, sure, yes, that is a way to learn,” Mason says. “From a where-we-are-today perspective, I think that’s a giant disservice to these interns.”

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Rillet’s Raise: Betting $100 Million on Fewer Accountants

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$1 Billion Valuation Puts AI at the Center of Accounting’s Next Software War

By CPA Trendlines Research

Kopp: Accounting for ‘what happens next.’

Rillet’s new financing round values the accounting software company at $1 billion as AI-native ledgers, accounting agents and incumbent ERP vendors compete for control of the accounting workflow — and investors fund competing answers to the profession’s labor problem.

MORE A.I. and Tech

Rillet’s $100 million Series C gives the market another heavily financed challenger just six months after Basis raised $100 million at a $1.15 billion valuation. Around them, Ramp, Digits, Puzzle, Light and SoftLedger are pushing into different layers of the finance stack while Oracle, SAP, Microsoft, Workday and NetSuite defend systems already embedded in corporate accounting.

The fight is over where artificial intelligence belongs in accounting software – inside the system of record, in agents operating across existing systems or in a new layer that sits around the ERP and performs the work.

“What stands out to us is how customers actually run on it — multi-billion-dollar businesses operating with finance teams a tenth the traditional size, closing their books continuously,” says Seth Pierrepont, an ICONIQ general partner and Rillet board member.

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Randy Johnston: Accounting’s Brave New World of MCPs | The Disruptors

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If MCPs are the infrastructure, agentic AI is the workforce.

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil

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The Disruptors
With Liz Farr

Randy Johnston has been in accounting technology longer than many of today’s practitioners have been alive. With more than 50 years in the field, and a hand in designing everything from IBM ThinkPads to Excel’s PivotTables, he has seen more technological revolutions than he can easily count. He even wrote AI code in 1975 in Lisp. Through it all, he has remained true to a singular ideal: “My personal mission has always been to help as many people as possible do the things they want to do with technology.”

MORE DISRUPTORS: David Cristello: Growth Breaks Things – and That’s Normal | The Disruptors | Blumer, Vacin: What Only 5% of Firms Get Right | Disruptors | Ira Rosenbloom: PE Forces Firms to Pick a Future | The Disruptors | Doug Slaybaugh: How to Define “Values in Motion” | The Disruptors | Nancy McClelland: Bookkeepers Need a Safe Space to Collaborate | The Disruptors | Chase Damiano: Good Operations Means Defining How the Hand-Offs Happen | The Disruptors | Jeff Seibert: Digits Software Moves Toward Real-Time Accounting | The Disruptors |

MORE CPA Trendlines Streaming Network

Yet Johnston, executive vice president of K2 Enterprises and co-founder of Network Management Group, says the most significant shift is happening right now with Model Context Protocols (MCPs). MCPs are a technical layer that allows multiple systems to be connected and queried through AI. Though he’s spent decades watching technology evolve through mainframes, databases, graphical interfaces, and SaaS, he says MCPs may be the most consequential development he’s seen in years.

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Rachel Farris: The CPA Career Nobody Talks About | ARC

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The next generation is blending entrepreneurship, AI, and advisory into careers that barely existed a few years ago.

Sponsored by Radical Pricing by the Radical CPA, Jody Padar | See Today’s Special Offer

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Optimize Profits, Delight Clients, & Build a Top-Value Firm!

Accounting ARC
With Donny Shimamoto
Center for Accounting Transformation

For decades, the accounting profession has followed a familiar script: earn a CPA license, join a firm, climb the ladder and perhaps become a partner.

Rachel Farris, CPA, MBA, is proving there is another way.

After building a highly specialized tax advisory practice serving U.S. citizens relocating to Puerto Rico, Farris launches Tax Stack AI, a company that helps accounting firms implement artificial intelligence securely and strategically.

MORE Accounting ARC: Conference Season Exposes Accounting’s Knowledge Gap | The Feedback Mistake That Costs You Your Best People | Is Your Boss Really the Problem? | Most Accountants Are Missing This AI Shift | AI Can Fix Your Workflow—or Break It in Seconds | Efficiency Is the Wrong Goal for AI | Accounting’s Hidden Talent Risk: The Sandwich Generation | Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | Recognize When You Need to Recharge Before You Burn Out | Valuing More Than the Balance Sheet

She has since sold her CPA practice to focus on AI consulting and education, demonstrating that today’s accounting professionals can create careers far beyond traditional public accounting.

In this episode of Accounting ARC, Donny Shimamoto, CPA.CITP, CGMA, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect for the Center for Accounting Transformation, sits down with Farris to explore entrepreneurship, AI, networking and the expanding possibilities available to CPAs willing to embrace change.

Their conversation becomes less about one accountant’s journey and more about the profession’s future.

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