CPA Trendlines

Today's Features

Leadership for the Future: Stakeholders, Sustainability, and Strategic Vision | Accounting ARC

Leadership beyond control means empowering others to succeed and, of course, eating last.

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Accounting ARC
With Byron Patrick and Donny Shimamoto.
Center for Accounting Transformation

The latest episode of Accounting ARC offers a candid discussion on leadership with Byron Patrick, CEO and founder of VERIFYiQ, and vice president of Client Success at The B3 Method Institute.

MORE Accounting ARC: In-Person Conferences Still Essential | Non-Accountants in Accounting: A Game-Changer for the Profession | Rubik Yeriazarian: Smaller Firms Offer Big Opportunities for Rapid Skill Development in Forensic Accounting | Accounting ARC | AI Will Steal Your Job. And That’s a Good Thing | Accounting ARC | The Right Kind of Lazy: Innovative Approaches to Streamlining Workflows | Accounting ARC

Alongside host Donny Shimamoto, founder of IntrapriseTechKnowlogies and the Center for Accounting Transformation, Patrick challenges traditional notions of leading a company. READ MORE →

MARKETING & SALES

Attract Clients, Don’t Sell to Them

Make your expertise a magnet.

By Martin Bissett
Business Development on a Budget

It’s about time to realize that value is not about time.

MORE: How to Attract Clients | Four Reasons Accountants Struggle with Selling | Perception, Even Your Own, Is Reality | Stop Waiting for Business to Come to You | Four Key Questions About Leadership | Showing Leadership through Customer Service | The Real Math Behind the Sales Pipeline | Keep Business Development Going During Busy Season | Walk the Commitment Walk | Two Steps Toward Mastering Selling | Thirteen Ways to Show Commitment | Clients Can’t Grow without You | Seven Mistakes in Winning New Fees
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When I look back on the research that has been conducted by various groups as to the biggest obstacles accounting firms cite to growing their practice,

50 percent said creating opportunities,
25 percent said knowing how to close deals
and the remainder said having self-confidence in presenting and then being able to positively differentiate from their competition.

Let’s not sell, let’s attract.
READ MORE →

PRO Member Exclusive

New Tech Turns Bombed-Out Rubble into Blocks for New Homes

Photo courtesy of https://www.crisisconstruction.com/

More affordable housing could be on the horizon.

By Rick Richardson
Technology This Week

Russia attacked Ukraine 30 months ago, and during that time, hundreds of thousands of buildings were destroyed. Soon, a new machine will start creating Lego-like building blocks for new dwellings out of some of that debris.

MORE TECHNOLOGY THIS WEEK: Discovery in California Could Power 375 Million Electric Vehicles | Lexar SSD Expands Storage for Pro-Level Video | New Pacemaker Powered by Light, No Batteries | Is NASA About to Make Air Travel Cheaper? | Your Brain Can Store 10 Times More than Anyone Thought | Microsoft Discovers a Security Flaw Impacting Android Apps | AI-Engineered Enzyme Could Be Solution to Plastic Pollution | AI Named the Highest-Paying In-Demand Tech Skill for 2024 | Lenovo Readies New ThinkBook Laptop with a Transparent Display
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According to Nic Matich – a cofounder of Mobile Crisis Construction, an Australian charity that created the equipment – “The idea is to recycle and use what’s there.” Glass, garbage and old walls are ground into a fine mixture in a mill and combined with water, clay and cement in small amounts. After that, the device compacts everything into a block. After a few days of curing, the blocks are ready to be used to construct walls.

STREAMING NETWORK

Alicia Katz Pollock: Create a Human-Centric Business | The Disruptors

Give your team the resources they need to do the work that makes them happy. Plus eight key takeaways.

[Preview] The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members. | Go PRO here

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The Disruptors
With Liz Farr

“Alicia Katz Pollock proves that you don’t need to begin with an accounting degree or formal bookkeeping training to be a hugely helpful resource for the QuickBooks community.”

MORE PODCASTS and VIDEOS: Nancy McClelland: Be the One Your Clients Ask First |Alan Whitman: Stop Accepting the Status Quo | Sean Duncan: Discover Your Own Genius | Ingrid Edstrom: True Wealth Is Not Financial | Caleb Jenkins: Firm Growth Requires Owners to Shift Roles | Chris Hervochon: Be the Leader You Want to Work For | Ira Rosenbloom: Don’t Merge for the Money | Adam Lean: Get Out of the Accountant’s Trap |

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Pollock started teaching computers and Microsoft products and used QuickBooks in her business. Then, people started asking her to teach them QuickBooks. She ran her QuickBooks set-up and methodology past a few bookkeepers, who told her, “Alicia, you have a knack for this.” So she dove in to learn as much as she could and is today one of the go-to experts for QuickBooks.

AUDIT & ASSURANCE

Stop Mixing Up Your V’s and Losing Your Best People

When you take a value-based approach to your firm, you measure success in two ways.

By Alan Anderson, CPA
Transforming Audit for the Future

Those firms that value the chargeable hour above all risk losing their best team members. The ones who want to think, innovate and come up with creative ideas that add value to the client and the firm will leave.