CPA Trendlines

Today's Features

Eleven Ways to Serve Clients Even Better

Improve your relationships and your revenue.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

As you build your relationships with your clients, it’s always a good thing to see how you can serve them even better.

Here are 11 ways you can add value to your existing services that will enable you to stand out from the competition, serve the client better and put more green in your bank account.

MORE: Give to Receive, and Eight More Ways to Boost Sales | Five Ways to Target the Low-Hanging Fruit | Are Your Revenue Projections Realistic? | Six Strategies to Make More without Working More | The Art of Prompt Engineering for Accountants | Calculate Your Business Relationship Ratios
Exclusively for PRO Members. Log in here or upgrade to PRO today.

As you go through the list, check them off to see which ones you are doing, and which ones sound good to add to your business.
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PRO Member Exclusive

Core Values: Why Your Firm Needs Them

Plus 12 examples. Which work for you?

By Marc Rosenberg
The Rosenberg Practice Management Library

Core values are the attitudes and beliefs that define a firm’s culture and a critical ingredient in a successful compensation plan.

MORE: Five Keys in Compensating New Managing Partners | Top 20 Tough Choices for the Partner Comp Committee | Tell Potentials What Partnership Takes | Disturb the Present to Improve the Future
Exclusively for PRO Members. Log in here or upgrade to PRO today.

Partners talk about the firm’s core values all the time, pointing out instances when someone’s behavior has clearly been impacted by them. These values are incorporated in processes throughout the firm, such as in the development and evaluation process, in the way income is allocated to partners, and in what raises are given to staff.
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MARKETING & SALES

Bissett Bullet: Who Do You Know?

Today’s Bissett Bullet: “We convert high-profit clients by creating peer-level relationships and earning respect. We convert low-profit ones by discounting and devaluing.”

By Martin Bissett

If you ever hear an expert or practice guru advising you to lowball fees in order to win work, stop listening to them immediately, burn all the books you have in their name and understand that this is a profit-first business. Lowballing always creates a profit-last scenario in your future.

Today’s To-Do:

Take a look today at how many relationships you have with introducers in your locale, be they bank managers, be they financial advisers or be they somebody else altogether. If you do not have many of those, you need to strengthen your peer-level relationships in the town that you are in.

See more Bissett Bullets here

CLIENT ACCOUNTING SERVICES

CAS ‘One-Stop Shop’ Means Steady Clientele

bar chart Accountants share which niches offer the best new opportunities.

By CPA Trendlines Research

How do you measure success in client accounting services?

MORE CAS SURVEY: Accountants Cozy Up to Clients with CAS
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Almost half of early respondents to the CPA Trendlines Outlook 2024: Emerging Issues, Opportunities and Trends survey define success as that glorious moment when they become a one-stop shop for their clients.
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PRO Member Exclusive

What’s Your Value to Your Tax Clients?

Three questions to ask.

By Ed Mendlowitz
Tax Season Opportunity Guide

Know your value to your clients. Better, understand your business and what you really do and what you add to the client’s life.

MORE ON TAX SEASON: Are You Excited About Tax Season?
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I had a group of gastroenterologists as clients who were going to get into a business of inserting a gastric bubble into people’s stomachs. There were a number of issues to this.
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