Cross-Selling Beyond Your Comfort Zone

Three people having discussion at table over document and water glassesBenefit your clients and yourself.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

In my practice I have always tried to generate additional revenue from existing clients.

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It was much easier than searching for new clients. It was also fun because I had an attentive audience when I spoke, and it gave me the satisfaction of helping a client.