Today's Features

With $1.8 Billion Deal, Eide Bailly Set for Explosive Growth

Reverence Capital turns a regional powerhouse into a national growth engine.

Eide Bailly MP/CEO Jeremy Hauk: Pre-building a private equity platform in plain sight.

By CPA Trendlines Research

Eide Bailly doubled billings in six years, to $840 million. They plan to do it again, but in half the time.

Eide Bailly didn’t need private equity to roll up more than a dozen local CPA firms in the last two years.

But the Reverence Capital Partners takeover, which values Eide Bailly at about $1.8 billion, means the Fargo, N.D., CPA firm can shift into hyperdrive and take a shot at competing on a national stage. With about $840 million in billings, up from $780 million a year before, the deal prices Eide Bailly at about 2.1 times revenue.

MORE Private Equity | What $1 Billion Buys in Today’s CPA Market

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Less than two weeks before Eide Bailly’s deal, Chicago-based Crowe agreed to sell to KKR, famous for leveraged buyouts, for nearly $3 billion, at 2.2 times revenue.

The two deals mean that just over half of the top 30 firms are muscling up for expansion with outside capital. Only five of the firms between No. 6 Baker Tilly and No. 26 Sikich are left as independents. In the top 50, about half the firms are taking outside capital. At 100, it’s 29 firms. Overall, the CPA PE Deal Trackertm from CPA Trendlines Research counts more than 500 deals, most of them in the last three years.

In the top tiers of the accounting profession, the market has split into three clear, distinct philosophies: the PE-backed consolidators (like EisnerAmper or Baker Tilly), the ESOP pioneers (led by BDO), and the traditional independence holdouts (Forvis Mazars, CLA, Plante Moran, and Withum), who view partner-ownership as a major asset for long-term talent retention.

 

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Freeman, Dixon: What to Do When AI Steals Your Clients | Gear Up for Growth

Every client relationship is now up for renewal—and every partner has to learn how to compete.

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Gear Up for Growth
with Jean Caragher
for CPA Trendlines

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“The relationship gets you in the door, but it doesn’t get you the work,” says Karen Freeman, chief product officer, DCM Insights, and co-author of Activator Advantage: What Today’s Rainmakers Do Differently, in this episode of Gear Up for Growth, powered by CPA Trendlines and hosted by Jean Caragher, president of Capstone Marketing. “Once it’s competitive, it’s a lot harder to differentiate based on your past relationship.”

MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here |

Gear Up for Growth is tailored specifically for public accounting firms with up to 100 team members looking to expand their practices intelligently and efficiently.

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Freeman and co-author Matt Dixon, founding partner of DCM Insights, reflect on what they have learned one year after the release of their bestselling book. They discuss how AI, changing buyer behavior and increasing competition are reshaping growth strategies for accounting and advisory firms. Firms that rely on traditional relationship-based growth models risk falling behind.

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Supkis Cheek: Most Accountants Are Missing This AI Shift | ARC

The profession is changing in ways that go far beyond automation.

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Originally published May 7, 2026 
The step-by-step operating guide for firms building, pricing, and scaling advisory services that clients value—and pay for.

Accounting ARC
With Donny Shimamoto
Center for Accounting Transformation

In a profession often defined by structure, standards, and well-worn career paths, Donny Shimamoto, CPA.CITP, CGMA, opens a different kind of conversation in a recent Accounting ARC episode—one that challenges assumptions about what it means to build a career in accounting.

His guest, Danielle Supkis Cheek, embodies that challenge.

As senior vice president of AI, analytics and assurance at CaseWare, Supkis Cheek operates at the intersection of technology, methodology, and human judgment. But her path there was anything but linear—and that, Shimamoto suggests, is exactly the point.

MORE Accounting ARC: AI Can Fix Your Workflow—or Break It in Seconds | Efficiency Is the Wrong Goal for AI | Accounting’s Hidden Talent Risk: The Sandwich GenerationBuilt Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | Recognize When You Need to Recharge Before You Burn OutValuing More Than the Balance Sheet | Accounting’s “Untalked-About” FrontierWhy Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps NowReturn Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting |

Supkis Cheek describes her role less as a technologist and more as a translator. “I like to think of myself as someone who translates across domains,” she says, explaining how she helps software companies understand how accountants actually work—and how technology can reshape those workflows.

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Art Werner: Five Rules for Trump Accounts | Quick Tax Tip

These accounts offer unique contribution opportunities, strict investment guidelines, and a pathway to future retirement savings.

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More Werner on Trump accounts.

Quick Tax Tip
With Art Werner
CPE Today

Art Werner outlines the five key rules advisors and families should understand when considering these accounts.

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Designed as long-term savings vehicles for children, these accounts offer unique contribution opportunities, strict investment guidelines, and a pathway to future retirement savings.

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Chelsea Sowers: From Bitcoin Barbie to Crypto Auditor | MOVE Like This

A roller derby skater, crypto auditor, and accounting leader shares why belief, sponsorship, and community shape the future of the profession.

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Chelsea Sowers, incoming President of the Accounting and Financial Women’s Alliance, audit manager specializing in cryptocurrency assurance with The Network Firm, and “Bitcoin Barbie” on the Atlanta Roller Derby team, joins Bonnie Buol Ruszczyk to discuss leadership, retention, mentorship, and the realities shaping women’s careers in accounting today.

MORE MOVE Like This | MORE CPA Trendlines Streaming Network | JOIN MOVE 2026

At the center of the conversation is a recurring challenge within the profession: attracting women into accounting is only part of the equation. Retaining and advancing them into leadership remains a persistent issue. Sowers argues that women often receive access to the profession without receiving a roadmap for advancement. Flexibility, mentorship, sponsorship, and community increasingly matter to younger professionals, particularly those entering the workforce after major disruptions like COVID. Firms may focus heavily on recruitment while overlooking what keeps talented people engaged years later.

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