Today's Features

PE Wars: Top CPA Platforms Battle for Supremacy

After hundreds of deals, the data show a gravitational pull toward a handful of buyers now driving the profession’s future.

CPA Trendlines PE Deal Tracker: Mega-aggregators dominate the money flow as the race tightens between Ascend, Aprio, Crete, Eisner and Ryan.

By CPA Trendlines Research

The frantic pace of deal-making in March has officially transitioned the accounting industry from a “consolidation phase” into a “platform war.”

As the first quarter concludes, the narrative is no longer just about who is buying whom, but about which investment philosophy—and which technology stack—will dominate the next decade.

The conventional narrative about private equity in accounting says capital is flooding in, the profession is democratizing, and every CPA firm in America can access institutional money for the first time. But the cold, hard data tells a different story.

MORE in Private Equity | Alan Whitman Plants a Flag in the Private Equity Landscape | The PE Takeover: Audit Problem? What Audit Problem? | The 7.6x Machine: How Grassroots Firms Are Taking Private Equity for a Ride | Why the Next Big CPA Firms Won’t Look Like CPA Firms

Of the 427 transactions logged in the CPA Trendlines PE-CPA Deal Tracker™ since 2016, more than 200 — nearly half — are concentrated in just 10 platforms. That challenges the notion of a market open to all.

The idea that PE would spread evenly across hundreds of firms, like a broad revolution, is, in the actual deal flow, a rapid gravitational implosion around a handful of mega-aggregators that are vacuuming up firms faster than the rest of the market combined. The acceleration curve alone should unsettle anyone clinging to the idea that this market is still nascent. READ MORE →

Is Your Non-Billable Time Working for You?

Time is money : clock hands on $100 bills

Make sure that business development is part of your firm DNA.

By Domenick J. Esposito
8 Steps to Great

Today, at many smaller firms, client service partners (defined as partners who devote 100 percent of their time on clients with no firm administration responsibilities), generate, on average, about 1,500 to 1,600 billable hours per annum.

MORE by Domenick J. Esposito
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At most of the Top 100 CPA firms, client service partners generate about 1,200 billable hours per annum. That should be the absolute minimum at the Top 100 firms. Without breaking much of a sweat, client service partner billable hours at the Top 100 could and should easily reach 1,300 to 1,400 billable hours per annum.
READ MORE →

Tell Your Tax Clients about These 40 Other Services

Woman and man shaking hands across a deskBONUS: A checklist to use for additional client services.

By Ed Mendlowitz
Tax Season Opportunity Guide

The following listing can give you ideas of additional services clients might need.

MORE by Ed Mendlowitz
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This list is not complete, but it is a good start for you to start thinking about what types of additional services you can offer to your clients!

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Inside Tax Season’s Hidden Shift: Same Work, Fewer People, Higher Cost

And that’s the good news.

Your mileage may vary: The tax and accounting workforce is churning out almost as many returns. But with rising labor costs. Is that a margin squeeze or the firm of the future? (Index = pro-filed tax returns, annualized payrolls, and headcounts)

By CPA Trendlines

Join the survey. Get the results.

As the tax and accounting profession enters the final stretch of Busy Season 2026, new CPA Trendlines Research suggests that the much vaunted promises of AI-enabled efficiencies are still just that – promises.

MORE Tax Season

So far this year, firms are producing even fewer tax returns than at the same time last year, while salaries are increasing. The problem gets worrisome when you notice that headcounts are flat to down. Or, are these the signs of a new paradigm?

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Three Questions to Ask Clients about Goodwill

portrait of Randy Fox
Fox
Randy A. Fox, CFP, AEP is the founder of Two Hawks Consulting LLC. He is a nationally known wealth strategist, philanthropic estate planner, educator and speaker.

Help manage their exit readiness.

By Randy A. Fox, CFP, AEP 
The Holistic Guide to Wealth Management

For many of your clients who are successful entrepreneurs, their business represents 80 percent to 90 percent of the value of their estate.

MORE Rory Henry and The Holistic Guide to Wealth Management
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While it seems like a large number on paper, it’s often illiquid, preventing the owner from enjoying the rewards of all their hard work. The lack of liquidity can also make owners reluctant to do the right kind of planning to maximize their “walk away” money post-sale.

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Three Ways to Talk to Audit Clients

Prospects have to find you easily.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

With our 401(k) audit service, the bulk of our clients find us online and come to us through our website. We also get referrals from investment advisors and third-party administrators.

MORE by Jody Grunden
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No matter how a prospect finds us, there are three ways that they typically reach out to us:
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