Rob Nixon, Author at CPA Trendlines

Why ‘Steady as She Goes’ Isn’t Enough

It’s not just your firm that suffers – it’s YOU.

By Rob Nixon

The traditional growth model is a slow and steady path to moderate success.

MORE ON GROWTH STRATEGY: Order Takers and History Writers | The Bizarre Habits of Accountants | 12 Traits of a Better You | 8 Ways to Become Super-Efficient | Sales Is Like Workflow Management | How to Dominate the Internet | Marketing Objectives Determine Marketing Amount | What Products Should You Create? | Keep a Watchful Eye on Clients
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Most years an accounting firm grows by revenue. It’s a simple equation. Put the charge rates up each year (unfortunately salaries go up as well), accept a few new clients by referral, retain the clients you already have and voila, the revenue increases.
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CLIENT SERVICE OPPORTUNITIES

Order Takers and History Writers

“Clients want you to be proactive.”

By Rob Nixon

Unbeknownst to those who work in accounting practices, the favorite word (and often it seems the firm’s mantra and culture) is to “wait.”

MORE ON STRATEGY: The Bizarre Habits of Accountants | The Final Critical Traits: How Do Your Tires Look? | How to Calculate a Value Price | Boost Efficiency and Your Bottom Line | 4 Sales Systems and Some Secret Sauce | Marketing Must Generate Leads | Be an ‘Object of Interest’
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Here is some dialogue you may have heard before:

“Why can’t we get that job out?” “I have sent the client an email and I am now waiting for them to send the missing bank statement in.”
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The Bizarre Habits of Accountants

Eight crazy assumptions destroying tax and accounting firms.

By Rob Nixon

I am convinced that the inventor of the current profit model of an accounting practice was NOT very good at strategy or business development.

MORE ON STRATEGY: The Final Critical Traits: How Do Your Tires Look? | 4 More Critical Traits: Be Your Best You | 12 Traits of a Better You | Why Old Pricing Models Are Unethical | 8 Ways to Improve Firm Profits | 17 Killer Questions for Prospects
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PRO Member Exclusive

The Final Critical Traits: How Do Your Tires Look?

Plus 7 ways to practice discipline in an accounting firm.

By Rob Nixon

It’s time to focus on the final four of the 12 critical traits on you becoming a better you and the best business leader you can be, including having fun and leaving a legacy.

MORE ON STRATEGY: 4 More Critical Traits: Be Your Best You | 12 Traits of a Better You | 8 Ways to Become Super-Efficient | Sales Is Like Workflow Management | Sales Is about Trust | How to Dominate the Internet | Marketing Objectives Determine Marketing Amount | What Products Should You Create? | Keep a Watchful Eye on Clients | Rewards Go Far Beyond Money

Exclusively for PRO Members. Log in here or upgrade to PRO today.

PRO Member Exclusive

4 More Critical Traits: Be Your Best You

Including 10 steps to boosting your self-belief, or “mana.”

By Rob Nixon

I’m continuing with the 12 critical traits on you becoming a better you, including self-belief … and failure. Yes, failure!

MORE ON STRATEGY: 12 Traits of a Better You | How to Calculate a Value Price | Boost Efficiency and Your Bottom Line | 4 Sales Systems and Some Secret Sauce | Marketing Must Generate Leads | Be an ‘Object of Interest’ | Marketing Must Be About Sales | Turn Your Knowledge Into Products | Why Clients Really Stay | 8 Ways to Build Team Engagement | How to Create 4 New Billable Hours per Day
Exclusively for PRO Members. Log in here or upgrade to PRO today.

These are the next four traits that when implemented fully will serve you well on your quest to become the best business leader you can be.
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Rob Nixon

MORE AT STORE.CPATRENDLINES.COM

Rob Nixon has coached more than 434 firms adding over $850 million in profit to them and delivered seminars to over 175,000 people in 16 countries He can be contacted at robnixon.com.

Nixon is the founder of Panalitix, a technology-based coaching consultancy and membership community for tax and accounting firms seeking to improve operations, accelerate growth, and improve profitability.

Rob has forged a niche to be the world’s foremost authority on how accounting firms can achieve peak performance. Rob believes that accountants are the natural trusted advisor to business. He believes that accountants make a massive difference to their client’s condition. He believes that technology needs content and methodology to really be useful. He believes that accountants are not that interested in the future they are interested in what they need to do now. He also believes that unless accountants change their business model then a big part of their current revenue will go the way of the dinosaur.

Since 1994 he has been running businesses that specialize in helping Accountants run better, more profitable businesses. Accountants intrigue Rob and over the years he has trained them, consulted to them, coached them, researched them and visited thousands of them. His speaking work has taken him around the world where he has spoken to in excess of 150,000 accountants. Currently, his landmark strategies and products are used by over 16,000 accountants in over 20 countries.

In 2005 he created the revolutionary coaching model called Coachingclub. The CoachingClub model enabled firms to be accountable, to consistently learn and to share ideas amongst their peers. Over 800 Accounting firms have graduated from his Coachingclub program. The vast majority of firms have doubled or tripled profits because of the program.

Rob is a keen golfer (single figures) and adventurer (he is ticket holder 293 on Virgin Galactic to go into space). He lives in sunny Brisbane, Australia, with his wife Natalie and three children.

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