Today's Features

Are You Asking Enough Life Cycle Questions?

Green "opportunity" highway sign with sunrise background

Use them to raise client awareness of services.

By Ed Mendlowitz
The CPA Trendlines Practice Doctor

Part of selling is to have existing clients use more of your services. To do this they must be told the breadth and depth of your firm’s activities. It should be a major goal of every meeting with a client.

Here are a few ways to do it.

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Tax Return Preparation Interviews

The tax return preparation interview, the purpose of which is to gather information, is a tremendous opportunity to find out the concerns of the client and where you can help. The assistance you give can sometimes provide a life-changing benefit to the client while enabling your firm to increase its service base gaining additional revenues. READ MORE →

Remove Rocks in the Path to Firm Growth

large rocks in road

Six types and how to move them.

By Domenick J. Esposito
8 Steps to Great

“Tiger Woods did not always win majors with ease; after his narrow victory in the 1999 PGA, he slumped and sighed as if he’d been carrying rocks uphill all afternoon.” – John Updike

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A CPA firm must move many rocks that are on the path to growth. If a firm doesn’t effectively address these rocks, it will not be able to grow at a satisfactory rate.
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Make Clients Feel Seen, Heard and Helped

three magnifying glasses leaning on sidesUse a three-lens model for CAS conversations.

By Hitendra Patil

Many client accounting services professionals are eager to offer “advisory,” but they sometimes struggle to make their conversations truly feel like advice. The tools are available, and the data is clean, yet something still feels a bit off.

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Why? Because most client interactions rely on reactive reporting, when they should be guided by proactive exploration, and that’s the problem. CAS is far more than just about what you say. It’s about how your insights meet your client’s world.
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Make Your Clients Look Forward to Meeting with You

illustration of the progression of economic value

Every interaction is an opportunity.

By Rory Henry
The Holistic Guide to Wealth Management

In tracing the trajectory of economic evolution, each phase represents a profound transformation, often driven by technological advancements. For instance, the Industrial Revolution transformed the U.S. from an agrarian economy to a manufacturing economy that created tangible assets (i.e., finished goods) out of raw materials. In recent decades, the U.S. went through a digital revolution, moving us from a manufacturing economy to a service-based economy that produces intangible assets.

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This shift was emblematic of a broader transition from making tangible goods to delivering intangible services. The service economy burgeoned, with a focus on delivering services, e.g., tax services, financial services and estate planning legal services.

Now, we are in the midst of another paradigm shift. Artificial intelligence (AI) is transforming us from a service economy to one based on providing the consumer with experiences and guiding them through life transformations. The AI era is not just about automating routine tasks, but fostering an environment in which we transcend traditional service delivery.
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DiSC Profiles Boost Staff Effectiveness

Overhead view of five people in a meeting

Better communication comes from better understanding.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

Working in a remote environment can be great, and it can also have its challenges. Communication is one of the biggest hurdles distributed companies have to overcome. To tackle this issue head on, Summit CPA has implemented many initiatives.

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One of our favorites is the DiSC profiles. Let me start off by telling you a little bit of the background on the DiSC profiles.
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