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GROWTH STRATEGIES

Nancy McClelland: Bookkeepers Need a Safe Space to Collaborate | The Disruptors

Bookkeepers often feel less empowered than tax professionals.

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The Disruptors
With Liz Farr
For CPA Trendlines

Nancy McClelland wants to do more than just run her firm, The Dancing Accountant. She has two big passion projects that are creating the conversations and collaborations this profession desperately needs. Her community, Ask a CPA, aims to bridge the gap between bookkeepers and tax professionals. She also co-hosts a podcast with Questian Telka, She Counts, which provides a safe space for women in accounting to discuss real issues.

MORE STREAMING: Cannon: Busy Season is Self-Inflicted | Carroll: When One Person Can Break the Firm |  Rampe: Build a Roadmap Even When the Road’s Not There | Chang: Killing SALY, One Agent at a Time | Vanover: 5-Star Firms Don’t Bill by the Hour | Kless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on ‘Progress,’ Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years |

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McClelland started the Ask a CPA Community when she noticed “this big gap that wasn’t about technical knowledge. It was about permission, about permission to collaborate.” While “bookkeepers are often the closest person to the financial truth of a business,” historically, “they’ve been positioned as subordinate to tax preparers, just sort of expected to hand off things and hope that they did it right,” McClelland explains.

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ADVISORY & CONSULTING

Transform Client Lives with a Holistic Approach

woman and man talking in office

Lead with the human first and match your expertise to those things that matter.

By Rory Henry
The Holistic Guide to Wealth Management

The future of advice is not financial, it’s human! It is about helping clients live their best lives.

MORE Rory Henry and The Holistic Guide to Wealth Management
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Instead of emphasizing technical skills such as minimizing taxes, building a portfolio and executing a Roth conversion, our goal is to shift your thinking toward a human-first financial mindset. This approach helps you uncover a person’s entire life. By being attentive to the many aspects of well-being, we can have a transformative impact on our client relationships that goes beyond financials.
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MANAGEMENT

Put an Accountability Chart in Play

Three questions to ask about each role.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

“Getting the right people on the bus, the wrong people off the bus, and the right people in the right seats – these are all crucial steps in the early stages of buildup…” – Jim Collins, “Good to Great”

MORE by Jody Grunden
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When Adam and I first started the company, we didn’t have much organizational structure. We didn’t need it. But as the company grew, it became necessary to develop an organizational structure. There’s a great quote by Michael E. Gerber in his book “The E-Myth Revisited” that says, “Without the Organization Chart, confusion, discord and conflict become the order of the day.”
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PRO Member Exclusive

How to Price, Measure and Fund a Firm Built to Last

Business hand holding hot chart in crystal ball

There are four numbers worth calculating before you decide anything.

By Hitendra Patil

There is a version of the independence story in which the independent firm is the more affordable alternative to the larger private equity-backed firm. That story is worth examining carefully because, in my experience, it rarely ends the way the firm owner hoped.

MORE by Hitendra Patil
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Competing on price against firms with institutional capital is a long game you cannot win. PE-backed platforms can subsidize below-market pricing during a growth phase in ways that an independent firm’s income statement cannot absorb. If your primary competitive argument is that you cost less, the positioning battle is already lost.
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ABOUT US

Bissett Bullet: What Are Your Clients Working On?

Today’s Bissett Bullet: “There is arguably as big an opportunity for many firms to generate more revenue from their existing client base as there is in seeking new business, although it should not be exclusive or at the expense of the firm’s new client growth.”

By Martin Bissett

How many of your Grade B and C clients have the potential to become Grade A clients? By examining which services your existing clients currently use you for and maintaining dialogue with those existing clients to identify other needs that are not currently being addressed, you may find yourself in a position to introduce additional support.

The key to this approach is investing time and effort into strengthening client relationships and making sure you know what it is those clients are working on at any given time.

Today’s To-Do:

Identify three Grade B or C clients who you believe have the potential to become Grade A clients, given the opportunity. Do you know what they’re working on at the moment? Time to pick up the phone and find out.

See more Bissett Bullets here

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