Be proactive, rather than waiting for business to come to you. By Martin Bissett Have you noticed all of those titles in the local bookstore or at the airport offering us the “key” to this and the “key” to that, … Continued
These tips work for boosting referrals, too.
By Sandi Smith Leyva
The Accountant’s Accelerator
Networking is an essential part of building your business.
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Whether you network locally, nationally or internationally, there are some tips that are common to all businesses: READ MORE →
Why your first sale is to yourself.
By Martin Bissett
Understanding Selling
And avoiding disaster.
As a firm owner, you can’t risk putting a dent in your reputation with a poor salesperson.
But how and where do you find a good salesperson?
Successful CPA firms tell CPA Trendlines of five ways:
Got the personality of an actuary? No problem.
So, many CPA firms have been launching soft skills training to help their professionals meet people, network better, and, hopefully, land more business.
Trainer and facilitator Arnold Sanow, MBA, CSP, reminds us that Dale Carnegie once won a major sale by being a great conversationalist – without saying more than a few words.
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