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OUTLOOK & ANALYSIS

Commitment to Transformation Is Key

Every year, the 2025 Rosenberg MAP Survey asks the industry’s top consultants to share their observations from CPA firms across the country: How do you think the next 12 months will unfold? Trends? Predictions? Other thoughts? Also, how would you assess the last 12 months? Trends? Observations? Struggles?

Trade static succession plans for leadership development ecosystems.

By Angie Grissom
The Rosenberg Survey

As we look ahead, I believe the next 12 months will continue to test our industry’s willingness to evolve. The firms that thrive will be those that move with clarity, courage and commitment to transformation and those that are ready to take the first step even if they are unsure of how to transform. The key is to move.

MORE: The 2025 Rosenberg MAP Survey is available from CPA Trendlines here.

Key predictions include:

  • Reinvention will no longer be optional. Firms must rethink how they work, whom they serve and how they deliver value. This includes segmenting clients, eliminating low-value engagements and designing service models that align with client ROI – not just hours worked. This is rewarding for everyone involved.
  • Talent strategies must evolve. With changing workforce expectations, firms will need to adopt agile leadership models and invest more deeply in career pathing, mentoring and inclusive leadership development. Retention and engagement will hinge on leadership’s ability to connect with people, especially emerging leaders – on a personal and purposeful level. Purpose is key here.

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OUTLOOK & ANALYSIS

Artificial Intelligence Plays Role in Analytics, Optimization

Accounting profession also impacted by private equity and environmental, social and governance factors.

By Angie Grissom
The Rosenberg National Survey of CPA Firm Statistics

The accounting industry continues to be poised for significant changes over the next year, influenced by trends including more private equity activity and evolving business needs and strategies.

EDITOR’S NOTE: Every year, The 2024 Rosenberg National Survey of CPA Firm Statistics asks the profession’s top consultants two sets of questions:

    • How do you think the next 12 months will unfold? Trends? Predictions? Other thoughts?
    • How would you assess the last 12 months? Trends? Observations? Struggles?

MORE: Challenges for the Accounting Profession: Private Equity, Offshoring, Training New Hires | Focus on Intentional Growth | What’s Going to Happen? Lots, Say Consultants | How Accounting Firms Are Handling the Staff Shortage | When Staffing Falls Short, Clients Get Culled | Staffing Turnover’s Down, But Why? | Is This the Last Year of Accounting’s Golden Age?
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The consolidation of accounting firms is expected to speed up in 2024. This trend is driven by the need for firms to enhance their resources, expand service capabilities and gain industry expertise. There will be a notable increase in mergers among top firms, including regional and national mergers, as well as East Coast/West Coast collaborations to broaden geographical reach. Private equity (PE) involvement will also grow, with more PE transactions involving the top 150 firms and smaller tuck-ins. Private equity firms are predicted to continue their significant involvement in the accounting sector. Key areas of investment will include technology and health care.
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OUTLOOK & ANALYSIS

PE, Consolidations to Keep Impacting Accounting Profession

Cash infusions make the recruiting environment more competitive.

By Angie Grissom
The Rosenberg MAP Survey

EDITOR’S NOTE: Every year, the Rosenberg MAP Survey asks the industry’s top consultants to share their observations from CPA firms across the country. How do you think the next 12 months will unfold? Also, how would you assess the last 12 months?

I believe competition will continue to increase and firm leaders will continue to make changes regarding business structure. Leaders will continue to innovate their strategies to meet the market demands. Private equity infusions and consolidations will continue at a steady pace, as structures will evolve to align with each individual firm’s leadership goals.

MORE: A 40-Hour Workweek Is Feasible | Five Ways Staff Shortages Are Changing Firms Forever | Soft Skills Are Front and Center | It’s Time for a New Business Model | Rosenberg MAP: Partner Incomes Surge 11.4%
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Firms will continue to place priority on building advisory practices and streamlining operations to increase efficiency and communication. Firm governance structure, clear goals and increased transparency and accountability will be required to remain competitive.
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PRO Member Exclusive

Three Strategies to Keep Emerging Leaders Energized

Business people laughing at lunch in a cafe outdoorsWhat role do partners play?

By Angie Grissom
Bridging the Gap

If new leaders are to come from within, then firms must succeed in retaining their team members over the long term. This isn’t always easy but with the right tactics, current leaders can establish policies that increase engagement to reduce attrition while also building the necessary skills and attitudes for successful leadership in younger team members.

MORE: Marketing: Not Just for Partners Anymore | How to Close the Generation Gap | Eliminate Mystery through Communication | Leadership Growth Is a Two-Way Street | How to Encourage Firm Ownership | Change When? Continuously | Win with an Intentional Culture | Each Generation Must Change
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A recent survey conducted by the AICPA showed one of the biggest concerns accounting firms are facing today is employee retention and engagement. This is no surprise and is endemic throughout the entire profession. As the economy takes a turn for the better, the rate at which team members are leaving their current employment or seeking further opportunities is accelerating. Many of the people leaving firms are the emerging leaders.
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FEATURED

Firms Face Business Realities

Pandemic means there’s no room for those who can’t embrace change.

By Angie Grissom

The working from home mandate has changed the way people think, work and communicate and has accelerated the move by four to five years (at least) over what I think would have happened without the pandemic. This has impacted the adoption of technology (Teams, Zoom, Adobe Connect, etc.) and has shown team members what works and what doesn’t work.

MORE: Remote Work Is More Productive | We’re in the Fast Lane… Can Your Partners Keep Up? | SURVEY: 2020’s Disruptions Are Only the Beginning | COVID Brought Us More and Better Client Communication
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People now know how and where they are the most effective. Clients are also seeing accounting providers as more essential and more as advisors, especially those dealing with the PPP loans and other programs that assist them with staying afloat during this time.
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