Here’s what you’re looking for: Gale Crosley

FEATURED

We’re in the Fast Lane… Can Your Partners Keep Up?

Woman driving a sports carYou need to invest where you haven’t before.

By Gale Crosley

We’re operating now in the super-fast lane. The most significant change is the exposure of gaps in our firms – areas that are holding us back.

MORE: SURVEY: Firms Must Keep Adapting | SURVEY: We Adapted to Remote Work … Now What? | SURVEY: 2020’s Disruptions Are Only the Beginning | COVID Brought Us More and Better Client Communication
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Mostly it starts with mindsets. The viability of virtual work environments is obviously a big one. Tech companies have been operating virtually for over 20 years. We’re finally catching up.
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CLIENT SERVICE OPPORTUNITIES

Help Clients by Pivoting to Projections

https://cpatrendlines.com/2020/04/01/help-clients-by-pivoting-to-projections/Today’s crisis needs analysts more than historians.

By Gale Crosley

Major upheavals in economic conditions present an opportunity for significant growth. For firms prepared to embrace this concept, it’s Go Time for new service innovations that clients and prospects want, need and are willing to pay for.

SEE: All CPA Trendlines Special Crisis Coverage

MORE: Home Alone. But Not Really. | Dicey Disruptions | Be a Consultant or Be Left Behind | Sustainable Innovation: How to Pull It Off
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With so many of us sequestered at home, it may be some time since you’ve actually been in your car. But you’ve probably not forgotten the difference between the view from your rearview mirror and what you see out the windshield. Applying the metaphor to accounting highlights the contrast between where we’ve been and where we need to go as a profession in the current environment.
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CHECKLIST

Home Alone. But Not Really.

https://cpatrendlines.com/tag/coronavirus/
More free coronavirus resources here

Seven tips for teams and leaders dealing with coronavirus lockdowns.

By Gale Crosley

As I stood in the shower one morning earlier this week the words, “This feels like war” came to mind. Not that I’ve been in one. But I’m experienced enough to recognize the panic, uncertainty and vulnerability. Moments later, with coffee in hand in front of the TV, I listened as New York Governor Andrew Cuomo stated, “This is a war. We have to treat it like a war.”

The Coronavirus Crisis: How to Leverage Referral Opportunities in a Crisis  |  10 Things You Can Start Doing Immediately  |  Three Ways to Step Up in Uncertain Times | Accountants Battle Coronavirus Chaos | Smartphone Thermometers Predict Coronavirus Hot Spots | Go Remote with This App You Already Own [#WFH] | The Top Portable Monitors for Working from Home | Why Process Is Key to Remote Work | In These Turbulent Times, Leaders Must Lead! | The Tax Effects of Coronavirus [Live 1-Hour Webinar] | How to Think Straight through the Coronavirus Crisis | Coronavirus Culture-Shift Hits Accounting Firms | How to Sanitize Electronics Against COVID-19 with UV Light

More: CPA Trendlines is providing free access to our latest crisis updates. Start here for a guide to all our coverage.

For PRO Members: Coronavirus Resources for Remote-Working (#WFH)

War, according to military wisdom, requires an approach that is both tactical and strategic. We need to focus on tactics—preparing yourself and marshaling your troops for success on a new kind of battlefield. One with toys underfoot and a dog howling in the background.

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FEATURED

Dicey Disruptions

And the five strategies your firm will need.

By Gale Crosley

A year ago, firms were struggling. The organic growth of the top 100 slid down to 4.6 percent, the lowest level since 2011.

MORE: 2020 Outlook: Upstream Mergers | 2020 Outlook: Staffing Gets Creative
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Was it because…?

  • The profession was resource-constrained?
  • Was it the distraction of technology transformation?
  • What about distractions caused by mergers?
  • Or possibly all of the above?

Here are the five best strategies to consider going forward:

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FEATURED

Why You Need a Tech Strategy Consultant

What to do with these new capabilities? Commercialize them, of course.

By Gale Crosley
The Rosenberg Survey: National Study of CPA Firm Statistics

Last year was a tipping point, as firm leaders began to convincingly acknowledge the fact that technology is going to rock their world. It was the year our colleagues finally got the memo that the profession is poised for transformation. Now the debate is around how quickly and in what sequence.

MORE FROM THE MAP SURVEY: 2019: Three New Trends to Watch | 2019: Why Small Firms Shun Mergers | 2019: Using M&A to Launch Consulting | 2019: Client Service Moves to Fore | 2019: Expect More Alliances | 2019 Trends: Client Service Changes | 2019: Shifts in Hiring & Office Space | 2019: Firms Grapple with Change | Staff Policies Improve, But Not Mentoring
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This is hardly the first time we’ve had to grapple with significant change. But never have so many promising technologies come to practical commercialization at once.
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