Make Your Writing Count

Woman working at desktop computerGood writing still takes time and careful consideration.

By Steven E. Sacks
The NEW Fundamentals

Every day we write something, whether it is a text, an email, a handwritten note (yes, they still exist), an article, speech, a report or something else. It takes practice and patience to become proficient. It does not matter what profession or field of endeavor in which you work. To be clear and concise is to respect the reader’s time and position.

MORE: 6 Types of Non-Listeners | Etiquette Never Goes Out of Style | Make News, Not Noise | Have a Real-Life Conversation | Exchanging Knowledge Has No Downside | Take That Extra Breath with Email | Effective Communications in the Age of COVID | Profit Is Not a Mission
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

If you advise businesses, besides the guidance you impart, your most valuable product can be a memo, letter or a report. Your report is the only tangible product the client will receive in return for paying your fee. It serves as a historical record of the effort you put forth. It can mask or reveal the quality of the fact-finding or analysis you conducted simply based on how clearly you communicated your information.
READ MORE →

Trust: One Building Block of Success

Businesspeople discussing chartsRemote work and “rightsizing” make it more important than ever.

By Steven E. Sacks
The NEW Fundamentals

People are so busy these days, juggling meetings, projects, conference calls, performance reviews and a whole slew of other responsibilities. Each of these activities has a level of commitment attached to it. The person who is accountable for completing the tasks promises he or she will follow through. The other party who is requesting the deliverable expects that the promise will be kept.

MORE: 6 Types of Non-Listeners | Etiquette Never Goes Out of Style | Make News, Not Noise | Take That Extra Breath with Email | Effective Communications in the Age of COVID | The New COVID-19 Workplace: Are You Prepared?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

How often have we become disappointed that others have failed in their commitments?

A lot.
READ MORE →

Are You Sure You’re In the Wrong Place?

Man walking boardwalk forest trail in early morningYou could be further on X, but then Y would have suffered.

By Bill Reeb

At this point in the Process, you have already identified a Desire (including a plan, tactics, timeline and expectations) and have been following that plan doing the Work. However, for you to be at this juncture, you had to kick out of the Try (Work)-Evaluate loop because you were feeling unsuccessful or unhappy about your progress or priorities. When this negative evaluation occurs, you are either starting to get stuck or you are already stuck.

MORE: How to Change the Way You Think (and Why) | Letting Go Is Not Giving Up | Your Obligation to Yourself | Work Smarter, Not Harder | Why We Risk Change | Learn to Embrace Failure | What Would Make You Happy? | Do You Have a Goal or Just a Speed? | Learn More By Letting Go
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

As I have observed in my experience with clients, martial arts students and my own life, identifying a solution to get you back on track occurs by working through one of two paths. The first path is for you to consider “what you are thinking,” with the second path reflecting on “what you are doing.” As you consider the variety of techniques focused on what to let go of so that you can start regaining momentum, your action choices will come down to replanning, reprioritizing or reaffirming your Desire, or some combination of these. With this in mind, let’s consider some techniques to help you reassess what you are thinking.
READ MORE →

Planning for Success in 2021

It’s time to train the organization’s execution muscle.

By Bill Penczak

Ah, fall is finally here:

Football is back (sort of).

The weather is getting cooler (although because I live in Texas it’s sometimes difficult to tell).

The kids are back at school (albeit more “in” school that “at”).

MORE: Re-Thinking Today’s Firm with Five Global Leaders | 5 Things Your Firm Should Do Differently This Summer | Do You Have the Guts to Beat the Covid Crisis? | How to Inoculate Your Firm against Covid Competition | ‘Found Money’ Delights Clients | The Three R’s for Beating the Corona Crisis
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

And CPA firms are gearing up for partner retreats and 2021 strategic planning…

READ MORE →

Leadership Must Drive Culture

Superhero businesswoman wearing shadow capeBehavior will drive the bus off the road.

By Anthony Zecca

“Culture is like the wind. It is invisible; yet its effect can be seen and felt.” – Bryan Walker, partner and managing director, Ideo

MORE: Leading from the Edge
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Edge leaders are magnificent creators and stewards of a winning culture. I use the concept of “creating” because, regardless of what process is used to develop the culture of the firm, it is the firm leader who either gives life to it or modifies it through action and communication. Edge leaders reflect the firm culture in all their actions, and they focus on ensuring that the firm’s performance is achieved within the culture and roadmap (strategy) that creates a standout, high-performing firm.
READ MORE →

Breaking It Down: Marketing Job Descriptions

Word "MARKETING" highlighted above other wordsMake sure what you’re looking for is what you want.

By Marc Rosenberg
The Rosenberg Practice Management Library

Here are detailed job descriptions for two key positions in CPA firms: marketing director and director of business development.

MORE: How Incentives for Business Development Should Work | Is It Time to Hire a Marketing Consultant? |How to Manage the Practice Development Function | Networking for Fun and Profit | 14 Marketing Activities Needed Now More than Ever | Now Is the Time to Activate Your Referral Network | The 4 Marketing Disciplines
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

For a CPA firm marketing director, the objective is to lead the strategic development, planning and execution of the firm’s marketing goals and action steps, all designed to continuously increase the firm’s revenue.
READ MORE →

Shift Your Practice: Stop Depending on Compliance Work

number 5 drawn in sandAre you ready to step off the hamster wheel?

Join Matt for the Center for Enlightened Business 16th Annual Symposium Oct. 26-27, a virtual conference for small and medium-sized firms, live and online from anywhere in the world, at the special CPA Trendlines rate: Register Here | Learn More.

By Matt Solomon
The Center for Enlightened Business

This article is the first in our Five Shifts series, which lays out five key shifts you need to take your business away from a high-volume model with long hours and unfulfilling work and toward monthly engagement of $3,000-$15,000 per client with $500+ hourly realization rates and a better quality of life.

SHIFT 1: Stop Depending on Compliance Work

MORE: Let Go of Beliefs That Hold You Back | Reframe Sales as Communicating Value | 3 Keys to Evolving Your Accounting Practice
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

The idea of reducing your dependence on compliance work may be radical for some accountants and familiar to others.

Compliance work is the main source of income for many accountants, but unfortunately, it’s a high volume, low-profit ballgame. In order to be successful, you need to have flawless execution and massive leverage if anything is out of place or goes awry, you won’t get the results you’re hoping for.
READ MORE →