PAY & COMPENSATION

Accounting Enrollment Surges as Profession Rebuilds Its Talent Pipeline

By

chart
Trends in the number of college accounting majors compared to salaries in the industry. Enrollments are up 5.7 percent so far this year and so is pay. (CPA Trendlines Research)

 

56,000 new accounting majors since 2023.

By CPA Trendlines Research

Accounting programs at U.S. colleges and universities are seeing a resurgence after years of decline, providing fresh evidence that the profession’s talent shortage may be easing.

MORE The Fastest-Growing Jobs in Accounting Are Not Accounting Jobs | Crowdsourced Salary Data Sparks Accounting Change | Retention Isn’t About Perks or Paychecks Anymore | Why CPAs Quit Public Accounting | Students Who Get Ahead Don’t Wait for Graduation | The Staffing Problem Nobody Talks About | New CPA Licensure Pathway Opens Doors to Talent |  | Gen Z Surges into Accounting for All the Reasons Your Mother Told You

MORE in Pay & Comp | Staffing & Recruiting

GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

New data from the National Student Clearinghouse and the AICPA show that accounting is now outperforming most other business disciplines in attracting undergraduate students.
READ MORE →

Dominic Piscopo: Crowdsourced Salary Data Sparks Accounting Change | Accounting Conversations

By

Unpack how market gaps and transparency revise the recruiting game.

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil |
See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS.
The step-by-step operating guide for firms building, pricing, and scaling advisory services that clients value—and pay for.

Accounting Conversations
With Chayton Farlee
Center for Accounting Transformation

In the latest episode of Accounting Conversations, host Chayton Farlee sits down with Dominic Piscopo, CPA, founder of The Big Four Transparency, to unpack compensation transparency and the accounting pipeline — two stubborn bottlenecks many firms still struggle to fix. The conversation centers on how accessible salary data and real-world experiences can illuminate a path toward fairer pay and clearer career ladders for accountants at all levels.

MORE Podcasts

Piscopo, a Canadian CPA now leading The Big Four Transparency, describes a career that reveals both the promise and the pain points of the industry. He starts in a Big Four firm in tax and quickly encounters a supportive leadership dynamic and a stellar coach, experiences that underscore what’s possible in a healthy culture. Yet even with that backdrop, he confronts a truth many early-career professionals feel but few talk about openly: compensation does not always align with effort or market realities, especially for younger staff trying to break in and prove their value.

READ MORE →

The Fastest-Growing Jobs in Accounting Are Not Accounting Jobs

By

CPAs Not Wanted: Firms Build a New Workforce – without Accountants

CPA firms have added just 3,930 accountants and auditors in the last five years, far fewer than the expansions in sales, finance, technology, project management and data science.

By CPA Trendlines
Cornerstone Report

CPA firms are building a new workforce, and they’re doing it without CPAs.

Firms are hiring thousands of new staffers in jobs that look less like traditional accounting and more like sales, systems and management, according to new data parsed by CPA Trendlines.

MORE Private Equity’s Accounting Playbook Is Shifting from Dealmaking to Operating Systems | Why CPAs Quit Public Accounting | Inside Tax Season’s Hidden Shift: Same Work, Fewer People, Higher Cost | MORE Cornerstone Reports | Outlook & Analysis | Staffing & Recruiting | Surveys & Research | Tax | Pay & Compensation |

The public accounting profession has added 3,930 accountant and auditor positions since 2021, which pales in comparison to the 12,250 new sales representatives, 11,140 new financial managers, or 8,130 new computer and information systems managers. Firms added 4,370 new software developers and 4,190 new project management specialists. They also added 2,210 new data scientists. Even the number of chief executives has grown faster.

The pattern shows firms are not simply replacing missing CPAs and CPA candidates. They are building a different kind of firm, with more people assigned to sell services, manage clients, run systems, build software and coordinate projects. CPAs need not apply. READ MORE →

CPAs Regain Upper Hand in Pricing Battles

By

Advisory and specialty services lead the way.

Tax pricing pulls away from audit, year-over-year percent change. (CPA Trendlines)

By CPA Trendlines

After two years of mostly weak pricing power, accounting firms appear to be regaining the initiative on billing rates, led by tax services with eye-popping 8% increases.

MORE in Pricing: Tax Prep Billing Rates Lift Busy Season | The Hidden Data Behind CPA Firm Burnout and Profit Pressure | Six Steps to High-Value Tax Advisory |

CPAs are raising rates by 4.2 percent year over year, reversing a 2.1 percent decline recorded a year ago, according to new CPA Trendlines findings.

READ MORE →

Michelle River: The Hidden Data Behind CPA Firm Burnout and Profit Pressure | Gear Up for Growth

By

How savvy CPAs are unlocking powerful insights buried in their practice management systems. Plus: Download the slide deck.

Sponsored by True Advisor: Buy now | Learn more

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS.
True Advisor: Buy now | Learn more

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“What surprised me most isn’t what the data says,” says Michelle Golden River, CEO of Fore LLC, in a new episode of Gear Up for Growth, powered by CPA Trendlines. “It’s that almost every CPA already has it, and it rarely makes it into leadership conversations.” 

Download Michelle River’s slide deck here

MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here MORE Gear Up for Growth | MORE CPA Trendlines Streaming Network here

River tells host Jean Caragher, president of Capstone Marketing, that firms are overlooking powerful insights buried in their own practice management data. 

River challenges CPA firm leaders to rethink long-held assumptions about growth and sustainability. “There is no reason we should be taking a high volume of low spenders when it’s killing us. It’s ruining our sustainability chances,” she says

River leaves three top takeaways for CPA firms:

READ MORE →