PAY & COMPENSATION

Why CPAs Quit Public Accounting

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Midsection of businessman moving out with cardboard box from office

Ten reasons, including bosses.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

As I have written about CPAs who leave public accounting, there has been widespread interest. There is a lot more to say so I’ll address many of those questions.

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General Comment

Generally speaking, many bosses do not listen to staff concerns. At many firms, there is a lack of serious mentoring and little help for staff people in managing their careers. In many practices, there is an appearance of a lack of growth, or if there is growth, then staff people are often left behind. In most instances, these problems are exacerbated by staff people not being clear about what they want. They are hesitant to speak up, share their concerns with their bosses or venture beyond their comfort zone. Both are culpable, but I place greater blame on the bosses, who should know better.
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Trisha Daho: What Firms Are Missing on Talent | MOVE Like This

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“They are requiring us to be the leaders that we deserved and didn’t get.”

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Trisha Daho joins Bonnie Buol Ruszczyk to talk about what’s really happening inside accounting firms when it comes to talent, leadership, and growth. Drawing on her experience as a former Big Four partner turned fractional chief people officer, Daho offers a clear-eyed view of where firms are getting it right, and where they’re falling short.

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At the core of the conversation is a simple but often overlooked point: the firms that are succeeding aren’t just focused on growth, they’re intentional about how they grow. That starts with having a defined talent strategy. Firms that prioritize development, align values with their people, and create consistent leadership experiences tend to see stronger retention, better performance, and more engaged teams. In contrast, firms that treat talent as secondary or assume people will simply “figure it out” often struggle to keep their best performers.  READ MORE →

Lexy Kessler: Your Future Depends on These Three Questions | Gear Up for Growth

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At stake: Growth, relevance and survival.

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Gear Up for Growth
With Jean Caragher

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CPA firm leaders must act decisively on technology, talent strategy and long-term identity or risk falling behind in a rapidly evolving marketplace, Lexy Kessler, Chair of the AICPA and a partner at Aprio, tells JJean Caragher in a new episode of Gear Up for Growth.

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In a wide-ranging discussion, Kessler focuses on three urgent priorities for firm leaders.  

    • AI Adoption Is No Longer Optional 
    • The Talent Pipeline Is Showing Real Progress, and 
    • Firm Leaders Must Recalibrate Who They Want to Be 

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Sarah Petrone: Responsible Growth Starts with People | MOVE Like This

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“We’re growing in a way that is strategic, and that we’re preparing our people to meet the demands of that growth.”

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 Build a 7-figure firm in just 4 hours a week!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Bonnie Ruszczyk sits down with Sarah Petrone, chief human resources officer at Clark Nuber, for a conversation about responsible growth, leadership pipelines, belonging, and what it truly means to build a firm where people want to stay for the long haul.

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With more than 20 years in human resources across eight industries, Petrone joined Clark Nuber after leading HR in a startup environment, intentionally seeking a stable yet innovative professional services firm. What she found was an organization that understands a fundamental truth of accounting: in professional services, people are the product. That reality shapes everything from growth strategy to succession planning. READ MORE →

Michelle River: The Hidden Data Behind CPA Firm Burnout and Profit Pressure | Gear Up for Growth

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How savvy CPAs are unlocking powerful insights buried in their practice management systems. Plus: Download the slide deck.

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“What surprised me most isn’t what the data says,” says Michelle Golden River, CEO of Fore LLC, in a new episode of Gear Up for Growth, powered by CPA Trendlines. “It’s that almost every CPA already has it, and it rarely makes it into leadership conversations.” 

Download Michelle River’s slide deck here

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River tells host Jean Caragher, president of Capstone Marketing, that firms are overlooking powerful insights buried in their own practice management data. 

River challenges CPA firm leaders to rethink long-held assumptions about growth and sustainability. “There is no reason we should be taking a high volume of low spenders when it’s killing us. It’s ruining our sustainability chances,” she says

River leaves three top takeaways for CPA firms:

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