Today's Features

Bissett Bullet: Keeping Up Appearances

Today’s Bissett Bullet: “So many judgments are made of us as accountants by prospective clients, sometimes even before we open our mouths.”

By Martin Bissett

Conclusions made about you by a potential client may be drawn from nothing more than the car you arrive in, for example, and that can be tricky. If the car is deemed too basic, the assumption will be that you’re not as successful as you say. Too flashy a car, however, and the inference will be that you’re splashing your client’s cash – “No wonder she charges us so much, we’re funding her lifestyle!” It’s a hard one to get right but as a rule, the aim is to project prosperity, not opulence.

It is important to present as professional an image as possible. In addition to clean, well pressed clothes and fresh breath, taking out an up-to-date laptop, using the latest phone and taking notes with a good quality pen are all external indicators of who and what you are and what it would be like to work with you.

Today’s To-Do:

Make sure that everything about your appearance is as professional as it could possibly be in order to create the right first impression with any potential clients.

See more Bissett Bullets here

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What AI CEO’s Warning Means (and Doesn’t) for Accountants

Five reasons your work is safe … if you’re doing the right work.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

OpenAI CEO Sam Altman has issued a fresh warning: Some jobs are just going to go away. “Totally, totally gone,” as reported by Techspot. Altman was discussing the effect of artificial intelligence on customer support roles and indicated that entire categories of work could be under threat.

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MORE by Hitendra Patil: The DNA of Advisory-CASAdvisory Is Not Consulting | What Exactly Is Client Advisory Services? | Review Your CAS Offerings | CAS Prospects Want Proof? You’ve Got That | What AI CEO’s Warning Means (and Doesn’t) for Accountants | Ditch the Sales Pitch | How to Get CAS Clients to Blow Your Horn | Four Questions for Choosing CAS Clients | What Is Your Firm’s Marketable Value? | Seven Tips for CAS Marketing | Twelve Things That Kill Your CAS Profits
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AI eliminating middle-class jobs immediately raises severe concerns. But what does it mean for accountants? While AI automation clearly targets customer support, accounting professionals should naturally wonder if their work is next.

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Conference Season Exposes Accounting’s Knowledge Gap | ARC

From vendor demonstrations to hallway conversations, this year’s conference season highlights both excitement and uncertainty across the profession.

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Optimize Profits, Delight Clients, & Build a Top-Value Firm!

Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto

Center for Accounting Transformation

Every summer, accounting professionals pack conference centers looking for the next big idea. They attend breakout sessions, visit vendor booths, compare notes with peers and return to their firms with pages of ideas.

This year, however, the conversations feel different.

Artificial intelligence still dominates the agenda, but the Accounting ARC hosts notice a subtle shift beneath the excitement. The biggest takeaway isn’t simply that AI is everywhere. It’s that many accountants are struggling to separate innovation from marketing, capability from hype, and opportunity from risk.

MORE Accounting ARC: The Feedback Mistake That Costs You Your Best People | Is Your Boss Really the Problem? | Most Accountants Are Missing This AI ShiftAI Can Fix Your Workflow—or Break It in Seconds | Efficiency Is the Wrong Goal for AI | Accounting’s Hidden Talent Risk: The Sandwich GenerationBuilt Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | Recognize When You Need to Recharge Before You Burn OutValuing More Than the Balance Sheet

In this episode of Accounting ARC, hosts Byron Patrick, CPA.CITP, senior product manager for Karbon and co-founder and educator for TB Academy; Donny Shimamoto, CPA.CITP, CGMA, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect for the Center for Accounting Transformation; and Liz Mason, CPA, CEO of High Rock Accounting, reflect on what they observe during this year’s conference season—and what those observations reveal about the profession’s next challenge.

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The Post-Audit Debrief Most Teams Get Wrong

 

Why most debriefs fail to change the next audit—and how to turn them into real design inputs

By William Englehaupt

As one audit cycle closes and the next begins, most teams go through some form of debrief. In theory, this is where learning happens, where teams step back, reflect on what worked, what didn’t, and carry those insights forward.

In practice, it rarely works that way.

Debriefs are often rushed or treated as closure rather than input. The questions are familiar—what went well, what didn’t—but the discussion stays at the surface. Late nights, difficult clients, tight deadlines. The symptoms are easy to identify. The underlying causes are not. READ MORE →

Marketing Success in Ten Steps

Tracking your interactions is key.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

If you recently passed the CPA exam, Bar or other professional designation, congratulations. You put a lot of work and time into learning about the technical aspect of your profession.

MORE by August J. Aquila
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Unfortunately, what they didn’t teach you is how to build a professional practice, gain clients and understand client needs. These talents are just as important as being a good auditor, tax consultant or management consultant.
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