Want to Close a Deal? Set a Deadline
Five ways to make it work.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
In the accounting profession, there are a ton of deadlines. Month-end, quarter-end and year-end. Payroll taxes, sales taxes and corporate taxes. And extension deadlines, filing deadlines and payment deadlines, to name just a few.
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All of these deadlines may be a headache to business owners and accountants alike, but they are a marketer’s dream come true. How can you use deadlines to your advantage in marketing your services? And what if you are selling a service that is not in the accounting profession? Keep reading and we’ll answer these questions and provide you with five ways to woo your prospect with deadlines.
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