A four-pronged approach to weathering any economic storm.
By Sandi Smith, CPA
According to an article published in Harvard Business Review, three scientists, Ranjay Gulati, Nitin Nohria, and Franz Wohlgezogen, conducted a study to discover the strategies that generated the most – and the least – profits in lean times.
More small-firm success tips at CPA Trendlines: ‘There Is No Such Thing as a Time Problem’ • 15 Off-the-Hook Ideas for Accountants to Dream Big • 3 Money Leaks that May Need Plugging in Your Business • Seven Tips to Keep the Clients You Have • How to Attract Clients Like a Magnet • Eleven Easy Ways to Deliver More Value to Clients • Five Things Accountants Take for Granted That Costs Them Revenue • What’s in Your New Client Funnel? • What’s In Your Welcome Kit for New Prospects? • Five Fun and Easy Ways to Wow Your Clients • Six Ways to Give Yourself a Raise • Strategies to Stop Losing Business to Competitors • Five Tips to Manage Your ‘Overwhelm’ Level • Easy Ideas for a Quick Business Boost • Four New Mega-Trend Marketing Strategies • How to Stop Leaving Money on the Table
First, here’s a list of sure-fire ways to kill your business:
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