Why 9% of Firms Flourish Even in Bad Times

A four-pronged approach to weathering any economic storm.

By Sandi Smith, CPA

According to an article published in Harvard Business Review, three scientists, Ranjay Gulati, Nitin Nohria, and Franz Wohlgezogen, conducted a study to discover the strategies that generated the most – and the least – profits in lean times.

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First, here’s a list of sure-fire ways to kill your business: