Becky Livingston, Author at CPA Trendlines

Becky Livingston Launches “The B2B Marketer’s Guide to AI”

New hands-on guide to help marketers stay ahead of the curve. By CPA Trendlines

Google Ads for New Tax Clients

The simple, easy steps for getting started with Google Ads in time for Busy Season.

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With Becky Livingston

As the 2022 Busy Season begins to loom larger, this is a great time to get to know Google Ads, says Becky Livingston, CPA Trendlines’ digital marketing guru says in this replay of recent CPA Trendlines Flash Briefing webinar. Flash Briefings are fast-paced 30-minute conversations on urgent issues and quick answers.

MORE VIDEOS and PODCASTS: Eisner CEO Charly Weinstein Explains the Private Equity Deal | Flash Briefing: A “Call to Arms” after Private Equity Deal | Bradley Burnett: The “Uncle Billy” Problem with the ERC | The “Ludicrously Lucrative” Employee Retention Credit | Four Ways to Beat the Staffing Shortage | Learning How to Hire amid COVID | Let’s Get Real: Kill SALY | Hitendra Patil: National Expert on Client Accounting Services | Sell Service, Not Hours | Leveraging Knowledge, Not Just Process | The IRS Backlog Isn’t Going Away Anytime Soon |

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Livingston walks you through the steps from beginning to end. Start by defining your perfect client, then begin building the right offer for them, she says. After that, you can lay out a schedule and work on a budget. But start early, because if you’re looking for tax clients in the run-up to tax season, the best keywords will start to get pricey. By Livingston’s estimates, 10 to 15 percent of accounting firms are already using Google Ad words. That may sound like a lot. But there’s still plenty of room for firms — especially local firms — to dive in and start landing new clients.

Download the slide deck for Google Ad Success Tips for Accountants

CLIENT SERVICE OPPORTUNITIES

Google Ads for New Tax Clients

Start planning today for booking better tax clients in January. With Becky Livingston

FEATURED

SSL Padlock Problems and Solutions

It could be mixed media, or it could be something else altogether.

By Becky Livingston
The Accountant’s Social Media Handbook

If you’ve recently implemented a secure socket layer (SSL) on your domain but see that the padlock is still open, you might have a case of mixed media on the site, or something else might be going on.

MORE ON SOCIAL MEDIA: Social Media Marketing for CPAs [VIDEO] | How to Engage with Social Media Influencers | Marketing for Mobile | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing?
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The goal is to have a green, closed padlock next to your website URL when viewed in the search bar.
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FEATURED

SEO: What Are Realistic Returns?

BONUS: Screenshots to help you track your efforts.

By Becky Livingston
The Accountant’s Social Media Handbook

Now that you’ve put all this effort into your site speed, keyword research, meta tag implementation and more, what can you expect in return?

MORE: Top 20 Social Media Hacks to Build Your Business | Get Found Online: Four Mobile SEO Tips | Quick Tip: Accelerated Mobile Pages | Why You Need an SSL Certificate NOW | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? | What Is SEO and Why Is It Important?
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SEO is a marathon, not sprint.
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Becky Livingston

MORE AT STORE.CPATRENDLINES.COM

Becky Livingston, the founder, and CEO of Penheel Marketing, has more than twenty years of experience in marketing and communications, as well as a strong background in technology. She can also be found doing public speaking gigs across the country.

She is the author of
The Accountant's Social Media Handbook

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and
SEO for CPAs: The Accountant's HandbookBuy Now | Learn More

See Becky Livingston's latest articles at CPA Trendlines

She began her career as a computer programmer in the chemical engineering field, then moved into web development and online marketing–all of which has led her to this business. Her forte is big-picture thinking and strategic management of complex initiatives.

But don’t let that scare you. Her technology background has taught her a great deal about project management and what it takes to make projects come to life.

Her corporate career expands to non-profits, large companies, and CPA firms. She has supported businesses in chemical engineering, dot-coms, and, at KPMG, Big Four CPA firms. In her management roles, she has been able to bring complex ideas into reality while keeping an eye on the big picture.

Becky’s ability to understand the details, to estimate the project timelines, and to see how each piece of the project can impact others is key to her success. She also serves as an adjunct professor, author, and speaker.

With a graduate degree from Pace University in Information Systems, Livingston also holds undergraduate degrees from two other colleges, plus a Certificate in Corporate Training from NYU.

She is also an active member of the Association for Accounting Marketing (AAM) and the Bergen County (N.J.) Professional Women’s Network. Penheel Marketing builds muscle – marketing muscle – for CPAs and small business owners. In addition to strategic consulting, the firm provides marketing services, such as content development, blog writing, online advertising, website development, graphic design, copywriting and ghostwriting, traditional marketing services, like print ad development, inbound marketing, search engine optimization, and more.

Livingston can be reached directly at Becky [@] Penheel.com. Follow her on Twitter with @Penheel

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