Produced by CPA Trendlines expert authors Michelle Long and Sandi Smith Leyva.
The registration desk is now open for the sixth annual Ultimate Accounting vCon, the profession's leading live and online video conference for solo and small-firm accountants and bookkeepers, produced by award-winning accounting industry thought leaders Michelle Long and Sandi Leyva, and scheduled for Sept. 21-22.
Attendees can count on practical, grow-your-business advice plus great how-to sessions on all your favorite software and some you may not know about yet.
Any of the marketing metrics are going to fall into this category as well and, honestly, this is one of the most underutilized consulting opportunities there is because a lot of accountants are scared of the revenue side of business. Please don’t be. READ MORE →
I think we need to be gentle as we communicate our value and help them with their fear. If they stay afraid of it, they will stay close-minded and that will keep their business from reaching the potential it could.
We can make such a difference in our clients, especially these micro businesses we work with. These are people who are struggling to put food on the table in some cases and we can really turn their lives around and make a difference.
Let’s talk about six literacy topics that clients desperately need. READ MORE →
We’re going to talk about two ways to avoid so we don’t turn off our clients about this. It’s easy to turn off our clients and easy for our clients to get blocked. So we’re going to talk about turning off some blocks. READ MORE →
There are a number of things that businesses can do related to subscription models, in particular around their pricing strategies. We have the freemium and upsell model, multiple additions, pay as you go, tiered or volume-based pricing and bundling. I’ve got some examples of each one of these. I’d be fairly surprised if we haven’t run across these already as consumers.
Our guest for this discussion about subscription-based models is Raj Sabhlok, president of Zoho Corp., in his own words...
What you’re doing now is maybe just fixed pricing and not value pricing, and the key here is we’re going to make this jump now. Now that you made the leap to fixed price it is a very easy jump to value pricing. I’ll quickly describe the difference for those of you who might not have fully fleshed this out in your mind. READ MORE →
He is the senior director of partner development and strategy at the Sage Group. He’s also the co-host and author of The Soul of Enterprise. He developed and delivers curriculum for Sage Consulting Academy, business strategy and workshops related to customer experience. He’s also a senior fellow at Vera Sage, which is where Ron Baker teaches pricing to firms in our industry.
Kless: We’re going to review the fundamentals of strategic pricing. What I’ve found fascinating about the subject of pricing is for as complex as it is, there are only three basic strategies. We’re going to review what those are and talk about where one might use one over the other and why they’re important to know. Even if you don’t prescribe to one or the other or only ever use one strategy, it’s important to know what the three are.
One thing is making time for it. That’s the key to a lot of things and actually the first step to a million things is making time for it. Some things I do include continue attending conferences. READ MORE →