Welcome to the Subscription Economy

Laptop with "SIGN UP" on screenWhat it is and why it's popular.

By Sandi Leyva and Michelle Long
AcceleratorLibrary.com

We're going to be speaking about subscription economy, which is new to a lot of us.

MORE SMALL FIRM GROWTH STRATEGIES: Ed Kless on Factors Affecting Price Sensitivity | Your Time Has No Inherent Value | Four Tools for a Millionaire Mindset | Reconnect with Your Why | Use Payroll to Grow Client Retention | 3 Ways to Work Less and Earn More | What to Do When a Client Doesn’t Pay | How to Handle Price Sensitivity | How to Find Hidden Money for Your Clients | How Small Firms Can Use Value Pricing | 3 Killer Lead Generation Channels | Need More Business? Focus on Referrals
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Our guest for this discussion about subscription-based models is Raj Sabhlok, president of Zoho Corp.
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Ed Kless on Factors Affecting Price Sensitivity

Head shot of Ed Kless
Kless

Parsing substitute, expenditure, fairness and other effects.

By Sandi Leyva and Michelle Long
with Ed Kless, senior director of partner development and strategy at the Sage Group
AcceleratorLibrary.com

Many of you offer a fixed price on many occasions, which is fantastic.

MORE SMALL FIRM GROWTH STRATEGIES: Your Time Has No Inherent Value | What Is Strategic Pricing? | Marketing vs. Sales and How to Plunge In | 5 Steps to Get Clients to Say ‘Yes’ to Cloud Applications | When You Should Answer Questions for Free | When to Turn Over Client Data Files | How to Handle Referrals – And How Not To | 3 Ways to Raise Your Prices
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

What you’re doing now is maybe just fixed pricing and not value pricing, and the key here is we’re going to make this jump now. Now that you made the leap to fixed price it is a very easy jump to value pricing. I’ll quickly describe the difference for those of you who might not have fully fleshed this out in your mind.
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Your Time Has No Inherent Value

Head shot of Ed Kless
Kless

... but here's what does.

By Ed Kless, as told to Sandi Leyva and Michelle Long

Do you believe your time has inherent value to your clients?

MORE SMALL FIRM GROWTH STRATEGIES: Ed Kless: What Is Strategic Pricing? | How to Keep Current | Best Practices for Growth: Network, Specialize, Share | 10 Easy Tips to Boost Your Business Cash Flow | 2 Ways to Serve Clients Better | How to Fire a Client | How to Manage Client Expectations | Trashing the Spreadsheet: Best Practices in Modern Expense Management
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Sorry, but no. Your time has no inherent value; it certainly doesn’t have any value to anyone but you.
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Ed Kless: What Is Strategic Pricing?

There are three strategies. Use what you want, but learn them all.

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

Head shot of Ed Kless
Kless

I’m super jazzed to introduce Ed Kless, who’s going to be discussing the fundamentals of strategic pricing.

MORE SMALL FIRM GROWTH STRATEGIES: How to Keep Current | Four Tools for a Millionaire Mindset | Reconnect with Your Why | Use Payroll to Grow Client Retention | 3 Ways to Work Less and Earn More | What to Do When a Client Doesn’t Pay | How to Find Hidden Money for Your Clients | 3 Killer Lead Generation Channels
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

He is the senior director of partner development and strategy at the Sage Group. He’s also the co-host and author of The Soul of Enterprise. He developed and delivers curriculum for Sage Consulting Academy, business strategy and workshops related to customer experience. He’s also a senior fellow at Vera Sage, which is where Ron Baker teaches pricing to firms in our industry.

Kless: We’re going to review the fundamentals of strategic pricing. What I’ve found fascinating about the subject of pricing is for as complex as it is, there are only three basic strategies. We’re going to review what those are and talk about where one might use one over the other and why they’re important to know. Even if you don’t prescribe to one or the other or only ever use one strategy, it’s important to know what the three are.

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How to Keep Current

Young businesswoman and social network over white backgroundPro tips from Doug Sleeter and CPA Practice Advisor editor Gail Perry.

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

How do we stay up to date?

MORE SMALL FIRM GROWTH STRATEGIES: Best Practices for Growth: Network, Specialize, Share | 10 Easy Tips to Boost Your Business Cash Flow | 2 Ways to Serve Clients Better | How to Fire a Client | How to Manage Client Expectations | Trashing the Spreadsheet: Best Practices in Modern Expense Management | 3 Ways to Implement Value Pricing | Building Reputation to Build Your Business | Need More Business? Focus on Referrals
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

One thing is making time for it. That’s the key to a lot of things and actually the first step to a million things is making time for it. Some things I do include continue attending conferences.
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