Rise to the Top with a Fresh Elevator Speech
3 tips for a powerful pitch.
By Sandi Smith, CPA
Accountant’s Accelerator
An elevator speech is that short and sweet 30-second answer to the question “What do you do?” In networking circles, it’s critical that your elevator speech is clear and interesting. If it’s not, people will be confused, and no one who is confused will know how to refer you to others.
More for soloists and small firms from at CPA Trendlines: Four Ways to Practice Entrepreneurial Perseverance • 5 Mistakes to Avoid When Seeking New Clients • The Success Secrets Women Already Know • His and Her Brains at Work in Tax and Accounting • The Power of Deadlines in Closing a Deal • On the Road to a Stress-Free Life: Identify Your Character Strengths • The Missing Ingredient in Your Marketing That Will Make All the Difference • 3 Steps to Start Running on Millionaire Time • 5 Mistakes to Avoid When Seeking New Clients • Why You’re Missing Out on 98% of Your New Business Potential • How to Win New Clients with a Freebie Strategy • The Top 12 Business Card Blunders Accountants Make • Seven Tips to Keep the Clients You Have • How to Attract Clients Like a Magnet • Eleven Easy Ways to Deliver More Value to Clients• Five Things Accountants Take for Granted That Costs Them Revenue • What’s in Your New Client Funnel? • What’s In Your Welcome Kit for New Prospects? • Five Fun and Easy Ways to Wow Your Clients • Six Ways to Give Yourself a Raise • Strategies to Stop Losing Business to Competitors
The typical networker recites their elevator speech by listing everything they do. For example, I recently heard an insurance agent say, “We insure your auto, car, home, life, …” Well, I heard part of it. She listed a dozen more things – the kitchen sink may have been in there – and I bet some of those services haven’t been sold in years. READ MORE →