It’s more than just pleasing the client. by Bruce W. Marcus Professional Services Marketing 3.0 In the firm with a strong marketing culture, getting the client is only half the battle. The other half is keeping the client. It’s done … Continued
But how are firms preparing for busy season? Join the survey, get the answers.
by Rick Telberg
CPA Trendlines
News and data are streaming in to CPA Trendlines showing widespread signs of strength and recovery in the tax and accounting business.
We’re seeing rebounding revenues, profits and incomes from two of the leading MAP surveys, one here and here. READ MORE →
Empowering staff to make mistakes, safely.
Here at CPA Trendlines, Ed Mendlowitz answers some of the toughest questions practitioners can throw at him. He’s the right one to ask. After more than 40 years in the business – building his own practice, running the firm, and eventually selling it to a major regional firm, WithumSmith+Brown, where he remains a senior partner and consultant to professional services clients – he has the answers. We’re happy to have him at CPA Trendlines. Send your questions for Ed here, or chime in with Comments below.
Get more Ed: Clients’ Calls At Home • What You Need to Know before Expanding into Business Valuation • Asking an Attorney for a Referral Fee • Are Partner Retreats Really Worth the Cost? • Audit Reports Without Doing the Work? • Should I Really Spend the Time Making Checklists? • What’s a Tax Practice Worth Today? • Preparing to Sell Your Practice in a Few Years? 13 Things You Need to Know Today • 10 Questions to Ask Yourself Before You Decide to Add Financial Services to Your Practice • Why Selling Your Practice Is Not a Retirement Strategy • Congratulations! You Bought a Tax Practice. Now What? • How Accountants Can Keep the Business When a Client Wants to Sell Theirs • 10 Reasons Clients Don’t Pay, and What To Do about It • 13 Reasons Timesheets Will Never Die
QUESTION: Recently a colleague asked me: “How do you teach judgment?” and before I could respond, he answered it himself with “You can’t teach judgment!” READ MORE →
And put them to work.
By Sandi Smith, CPA
How many times a day do we tell ourselves with the little voice in our head that we’re falling short of the ideal we have for ourselves? “I forgot to add the salt, so I ruined the recipe.” “I’m not good enough.” “I was mistaken.” “I’m not smart enough.” “I didn’t get picked for the finals.” “Nobody likes me.” And so on.
More for soloists and small firms from Sandi Smith at CPA Trendlines: 5 Mistakes to Avoid When Seeking New Clients • The Top 12 Business Card Blunders Accountants Make • Seven Tips to Keep the Clients You Have • How to Attract Clients Like a Magnet • Eleven Easy Ways to Deliver More Value to Clients • Five Things Accountants Take for Granted That Costs Them Revenue• What’s in Your New Client Funnel? • What’s In Your Welcome Kit for New Prospects? • Five Fun and Easy Ways to Wow Your Clients • Six Ways to Give Yourself a Raise • Strategies to Stop Losing Business to Competitors
Instead, why don’t we focus on our strengths? A University of Michigan psychology professor undertook an extensive research project to discover 24 positive character strengths that each person has to varying degrees.
They are: READ MORE →
Billing rates and partner incomes gaining strongly.
Most CPA firms are reporting some measure of revenue growth, according to one widely followed survey obtained by CPA Trendlines.
“And while the profession has yet to rebound to pre-recession levels,” the authors say, “it is steadily gaining momentum.”
Furthermore, the smallest firms appear to be the biggest winners, with 33% growth in net client fees per professional and per partner.
The report includes data and trends on: