Rob Nixon, Author at CPA Trendlines

Accountants Can Change the World

Networks of firms will be the future.

By Rob Nixon

I am very excited about the accounting profession. It’s a noble industry that has a general perception of being a bit boring, staid and dull.

MORE ON STRATEGY: Design Your Business Model – It’s Yours! | 9 Steps to Implementing Anything | 5 Steps to Building a High-Performing Team | How to Turn Prospects Into Clients | Get Rid of All Your Rates | Your Clients on Your Terms | Why ‘Steady as She Goes’ Isn’t Enough | The Final Critical Traits: How Do Your Tires Look?
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I disagree. I think if the business is run correctly it can be a fabulous business that provides an awesome lifestyle for everyone in it.
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Design Your Business Model – It’s Yours!

By Rob Nixon

Remember this: Your accounting firm is a business that you have bought into, inherited or started.

MORE ON STRATEGY: 9 Steps to Implementing Anything | Getting Buy-In | ‘Great Questions’ of a Sales Meeting | Are Your Prices Too Low? | Never Charge by a Time Unit | Put Your Own Oxygen Mask On First | Define Client Wants Vs. Needs | Mindset Is Everything | The Entrepreneurial Accountant: An Oxymoron? | Growth Is All About the Clients
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It is not a job where you are told what to do. It is a business where you can call the shots. It is not your clients’ business or your employees’ business – it’s your business!
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9 Steps to Implementing Anything

Why spend time developing plans otherwise?

By Rob Nixon

What’s the point of coming up with an idea unless it is implemented? If the idea is worthy of the research, thinking, brainstorming and effort needed to crystallize it then don’t you think it deserves to be implemented? Yet many good ideas are not implemented.

MORE ON STRATEGY: Getting Buy-In | Is Your Business Culture Growing or Dying? | 12 Steps of a Successful Sales Meeting | The 10 Keys to Selling Accounting Services | 6 Steps of Moving to Value Pricing | How to Build Enduring Relationships
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Implementation is relatively easy if you know how to implement anything. I learned how to implement projects through necessity.
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Getting Buy-In

8 questions to consider.

By Rob Nixon

One of the most common questions in relation to team members is getting them to buy in to your new ideas. Having your team right behind you as you conquer the world!

MORE ON STRATEGY: Is Your Business Culture Growing or Dying? | 5 Steps to Building a High-Performing Team | How to Be a Guru in Sales | Are Your Prices Too Low? | Never Charge by a Time Unit | Put Your Own Oxygen Mask On First | Define Client Wants Vs. Needs | Mindset Is Everything | The Entrepreneurial Accountant: An Oxymoron?
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Team buy-in is all about change management. The more aligned you are as a business, the faster and easier you will be able reach your goals.
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GROWTH STRATEGIES

Is Your Business Culture Growing or Dying?

Case study: 14 core performance standards and six core values.

By Rob Nixon

What is a culture?

Think back to your high school science days. A culture is a growth. It’s a living organism.

MORE ON STRATEGY: 5 Steps to Building a High-Performing Team | ‘Great Questions’ of a Sales Meeting | How to Be a Guru in Sales | Are Your Prices Too Low? | Never Charge by a Time Unit | Put Your Own Oxygen Mask On First | Wants Vs. Needs
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Just like a business culture. If your culture is not a growing-based culture then it is a dying culture.
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Rob Nixon

MORE AT STORE.CPATRENDLINES.COM

Rob Nixon has coached more than 434 firms adding over $850 million in profit to them and delivered seminars to over 175,000 people in 16 countries He can be contacted at robnixon.com.

Nixon is the founder of Panalitix, a technology-based coaching consultancy and membership community for tax and accounting firms seeking to improve operations, accelerate growth, and improve profitability.

Rob has forged a niche to be the world’s foremost authority on how accounting firms can achieve peak performance. Rob believes that accountants are the natural trusted advisor to business. He believes that accountants make a massive difference to their client’s condition. He believes that technology needs content and methodology to really be useful. He believes that accountants are not that interested in the future they are interested in what they need to do now. He also believes that unless accountants change their business model then a big part of their current revenue will go the way of the dinosaur.

Since 1994 he has been running businesses that specialize in helping Accountants run better, more profitable businesses. Accountants intrigue Rob and over the years he has trained them, consulted to them, coached them, researched them and visited thousands of them. His speaking work has taken him around the world where he has spoken to in excess of 150,000 accountants. Currently, his landmark strategies and products are used by over 16,000 accountants in over 20 countries.

In 2005 he created the revolutionary coaching model called Coachingclub. The CoachingClub model enabled firms to be accountable, to consistently learn and to share ideas amongst their peers. Over 800 Accounting firms have graduated from his Coachingclub program. The vast majority of firms have doubled or tripled profits because of the program.

Rob is a keen golfer (single figures) and adventurer (he is ticket holder 293 on Virgin Galactic to go into space). He lives in sunny Brisbane, Australia, with his wife Natalie and three children.

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