Monthly Archives: September 2011

15 Reasons Why Accounting Marketing Isn’t Like Selling Toothpaste

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It’s not the product marketing they teach in college.

Bruce W. Marcus

by Bruce W. Marcus
Author of Professional Services Marketing 3.0

Accountants have historically not been concerned with the market. They are concerned with being good accountants, and meeting their own personal needs for professionalism. They are concerned with merely getting clients. That was sufficient pre-Bates, but not now, because it’s not a competitive approach in a seriously competitive environment.

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First Peek at the New IRS Tax Preparer Test

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The Internal Revenue Service is unveiling the specifications for the competency test individuals must pass to become a Registered Tax Return Preparer.

Preparers who pass this test, a background check and tax compliance check as well as complete 15 hours of continuing education annually will have a new designation: Registered Tax Return Preparer.

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Technology Is Overrated

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It’s competition, not technology, that’s driving change in the accounting profession. And it’s just as scary.

by Bruce W. Marcus
Author of Professional Services Marketing 3.0

There seems to be a general impression that the changes in accounting that created the modern firm resulted from the blast of technology that began to enter the professions in the early 1980s. Not so.

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Accounting and Bookkeeping Remains Bright Spot in Generally Weak Economy

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Sixth month of year-over-year gains.

Accounting and bookkeeping services – ALL EMPLOYEES, THOUSANDS

by Rick Telberg

Employment in the accounting and bookkeeping sector slipped by a statistically insignificant 800 jobs in August, to 922,400 people. That was barely a change from June’s 923,200-jobs level, and it represents the third straight month of declines. But it also represents the sixth month of year-over-year gains.

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