Five Keys to Better Client Retention

From the Accounting Office Management & Administration Report via Texas Society of CPAs.

Attracting and retaining clients has taken on new importance for CPAs whose firms have taken a hit in the last few years.

“In this recession, CPAs have had some whoop-ass put on them, mostly because the number of clients is dissolving,” says Rick Telberg, president and chief executive of East Hampton, N.Y.-based Bay Street Group LLC, advisers in marketing, management, and strategy for the tax, accounting, and finance industries.

The biggest way to land new clients is through referrals, Telberg says, and these days it’s happening online. “What we’ve found is that the firms that are doing something—anything—are making progress,” he says.

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What Your Clients Want in 2011

A survey of the world’s top CEOs provides clues to the bottom-line needs and expectations of companies and clients. by Rick Telberg Finance and accounting professionals may be unprepared for a world of increasing complication in 2011 unless they can … Continued

25 Surefire Ways to Keep a Client for Life

Arnold Sanow

Client service is not just smile training — it’s about treating people the way they wanted to be treated.

by Arnold Sanow
arnoldsanow.com

In today’s fast-changing and competitive environment, excellent client service is not only nice but essential for success. In fact, the only way to differentiate yourself and to become less of a commodity in the marketplace is through outstanding service.

MORE: Arnold Sanow at CPA Trendlines

The strategies for keeping clients for life can be honed down to some basic steps that any business owner can use. READ MORE →