Three Ms of Success for CPA Firms
What Rita Keller teaches us from Southwest Airlines’ legendary founder.
by Rick Telberg
It’s been a rollercoaster ride in the past few years, with firms at first drowning in work, followed by a crippling staff shortage, then a market crash and belt-tightening, then re-expansion with a broadly profitable busy season. So a few weeks of peace and quiet this summer could seem appealing to staff and management alike.
But management guru Rita Keller is here to tell you that you can’t afford much rest. “There’s work to do,” she says about cleaning up rusty and outmoded CPA firm management practices. Keller has a message for firms to focus on marketing, mentoring and managing — the three Ms.